Jean-ious!

Imagine you’re on your way to work and want a new pair of jeans. And not just any old ordinary pair — you want it to be the best, and you want it personalized.

Levi’s new revamped store in SM Makati now caters to this and more with the addition of the Tailor Shop at its facade, a feature unique to Levi’s stores located in select premium SM Supermalls. Every Tailor Shop has talented in-house artists who can bring your customization dreams to life. You can shop then personalize your pick with patches, embroidery, and even a painting — the in-store artist can have it ready for pick up in one to two days.

Jeffrey Lo, senior vice president and business unit head of Signature Lines, Inc. (SLI), operator of Levi’s stores in SM properties says, “SLI wants to continually upgrade Levi’s in different SM channels to bring better and more exciting store experiences for our customers through the Next-Gen store concept.”

Being the busiest Levi’s in the Makati and BGC area, Levi’s SM Makati is now at 100 square meters and upgraded to the Next-Gen format, the same as stores worldwide, enhancing customer experience with digital features, letting you browse content and learn more about your jeans.

It also houses both menswear and womenswear in separate, selfie-ready zones and fitting rooms so you can make the most out of your in-person shopping experience. Commuters also enjoy the convenience of having covered access to Makati’s biggest transit hubs, One Ayala and the Ayala MRT station. Lo emphasizes this is the first of many Levi’s store upgrades in the future.

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SMAC holders get a second item at 40% off when they buy 1 regular-priced item from Nov. 1 to 3 at Levi’s SM Makati and Levi’s in all SM Stores.