Hop into the lunar new year with Gucci
Did you know that the festive season that precedes the beginning of the Lunar New Year is also the arrival of spring? This calls for a celebration, and the House of Gucci presents a vibrant capsule collection for the Year of the Rabbit.
Echoing the joyful mood of the occasion, the collection sees a fanciful use of color, print and embellishment across ready-to-wear, bags, shoes, accessories, jewelry and timepieces. Diverse depictions of the rabbit appear across the lineup, woven into knitwear, on embroidered patches, or in a distinctive spray-paint-style version seen on T-shirts, leather loafers, and G-Timeless watches. Womenswear sees a refined selection of printed silk blouses and skirts, along with boldly geometric pieces in contrasting hues. The men’s selection furthers the theme of playful graphic patterns in sporty silhouettes. Shoes conjure the essence of the rabbit with ear-like bows adorning heels and fleece textures enriching loafers. Special renditions of the House’s signature handbags from Gucci Diana totes with hand-painted stripes to Gucci Horsebit 1955 shoulder bags featuring precious leathers, tweeds and studs, complete the capsule.
In the campaign captured by Max Siedentopf, vibrant colors set an exuberant tone, echoing the joyful spirit of the occasion that anticipates spring’s arrival. To animate the collection, a cast of friends encounter rabbits in a fantastical field of flowers — the uplifting hues of the blooms amplifying the mood. Playful moments alternate with more sentimental ones in this dream-like meadow, with the soft light of the sunrise heralding the dawn of a new year.
The entire campaign shoot was monitored by Bureau Veritas, an accredited third party, to ensure that the animals were properly cared for and kept safe. Bureau Veritas verified that no animals were harmed.
Gucci stores in Manila are one of the select locations around the world that carry the collection, showcased in dedicated window displays and pop-ups inspired by the spray-paint rabbit print from the collection.
In the Philippines, Gucci is in Greenbelt 4, Legazpi Street, Ayala Center, Makati and Shangri-La Plaza East Wing, EDSA corner Shaw Boulevard, Mandaluyong City.
Photos and art direction by Max Siedentopf
Makeup by Daniel Sallstrom
Hair by Ryan Mitchell
