Tender love

Gwyneth Paltrow is the new face of Tous

MANILA, Philippines – Winner of an Oscar for Best Actress, creator and curator of the lifestyle website Goop and a successful businesswoman, tastemaker Gwyneth Paltrow is the new star of the Tous universe. The lifestyle jewelry brand’s visual campaign and the style icon couldn’t be more suited to one another.

Rosa Tous, corporate vice president of Tous, explains the choice: “As well as being an incredibly beautiful woman, Paltrow is a talented actress who is able to transmit the essential value behind our brand: tenderness.”

The first campaign to star the actress, “Tender Stories No. 4,” will be launched this month. As in previous Tender Stories, the visual campaign will be accompanied by a video starring Paltrow, who will share her personal stories in her usual cool, intelligent, moving and fun tone which is akin to the brand’s essential value.

Another reason for anticipation is Paltrow’s upcoming global advertising campaigns for the lifestyle jewelry brand, with its lines of handbags, fragrances, watches, eyewear and accessories. Anything with Paltrow’s seal of approval is sure to be a hit.