MANILA, Philippines – MAC Cosmetics has been on the forefront of raising money and awareness for HIV/AIDS since 1994. The global cosmetics company has since raised $400 million through the MAC AIDS Fund, channeling all sales of MAC #VIVAGLAM lip products to benefit women, men and children living with and affected by HIV/AIDS.
World AIDS Day is held on Dec. 1 each year, an opportunity for people worldwide to unite in the fight against HIV, to show their support for people living with HIV and to commemorate people who have died. At MAC Cosmetics, every day is World AIDS Day as each and every purchase of a MAC #VIVAGLAM lip product delivers 50 meals or benefits 250 medical beneficiaries with each purchase.
Since 1994, MAC continues to be the largest corporate non-pharmaceutical donor in the fight against HIV/AIDS. Every single penny of the selling price of a #VIVAGLAM lip product goes directly to the Fund to help people around the world affected by this.
This holiday season, global pop icon Miley Cyrus makes a lot of noise as the MAC #VIVAGLAM spokesperson with two surefire hits in one exclusive set: a hot pink lipstick and sparkling pearl lip glass. The holiday collection also features three of our most iconic #VIVAGLAM shades in one sleek compact. Available now at a MAC counter near you.
For the 24th year of MAC #VIVAGLAM, Ariana Grande has been announced as the 2016 spokesperson for the cause.