United Colors of Diesel High
MANILA, Philippines - This S/S 2015, Diesel’s riding high on love. Their latest campaign, #DieselHigh, is all about tolerance, inclusiveness, and having the time of your life. “It’s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are,” says creative director Nicola Formichetti.
Featuring models of various nationalities having a flat-out good time, the #DieselHigh campaign is both provocative and optimistic, a reminder to live in the moment and enjoy the ride. “There are so many crazy things happening right now that you don’t see people just having fun anymore. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done — which is shoot people smiling. It feels spontaneous, like they are selfless and he’s just the one snapping the photo,” Formichetti explains.
Diesel is located at the Power Plant Mall, Bonifacio High Street Central, Greenbelt 3, Shangri-La Plaza, and Estancia Mall.
