MANILA, Philippines - The Tommy Hilfiger group celebrated the opening of its largest Tommy Hilfiger store in South Korea recently, with a star-studded event. Located in Seoul’s Garosu-gil district, one of the most prestigious shopping destinations in the city, the store interior reflects Tommy Hilfiger’s iconic aesthetic, fusing traditional heritage accents with modern design. The store houses a wide selection of Tommy Hilfiger collections including men’s and women’s sportswear, Hilfiger Denim, tailored, footwear, accessories and childrenswear.
In celebration of the opening, artist Lumpens created a 3D video inspired by the Garosu-gil store and Seoul city. The innovative video played during the party on LEC screens lining the wall of the store. Outside the store, guests, local influencers and consumers viewed the Tommy Hilfiger Spring 2014 advertising campaign and 3D videos on massive LEC screens. The event featured a special in-store presentation embodying the look and feel of the new Spring 2014 collection and entertainment by top DJ Yann Cavaille.
Guests included actor Yoo Ji-Tae and actress Kim Hyo-Jin; musicians TVXQ’s Max Changmin, Girl’s Day, ZE:A Siwan and Hwang Kwang-Hee, singer Yoon Min-Soo and his son Yoon Hoo; professional soccer player Ahn Jung-Hwan with his wife Lee Hye Won and daughter Ahn Leeahn. Other celebrities were Jung Gyu-Woon, Lee Gi-Woo, Lee Dong-Wook, Kim Nam-Joo, Lee Da-Hee, Yoo In-Na, and Kim Ji-Won. Models Jang Yoon Joo, Han Hye-Jin, Song Kyung-Ah, and Irene, artist Lumpens and DJ Yann Cavaille
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza Mall, Newport Mall Resorts World Manila, Abreeza Mall and Rustan’s Tower Shangri-La Plaza Mall (Childrenswear only).