MANILA, Philippines - Once a fixture of Manila society, Divine Lee is now one of the most-recognizable media personalities today with a popular blog (divinemlee.com), a strong Twitter fan base of 130,000+, a regular magazine cover girl and editorial model, and a television host (Extreme Makeover: Home Edition Philippines), on top of being vice president of Globe Asiatique. Now, she is also the face of one of the largest beauty companies in the country, Flawless.
Ever-devoted to her “fierce followers,” as her fans are called, the minute she became a Flawless endorser, they were the first to know. “I share things there that I usually tell my closest friends, like, “May bago akong na-discover na pamapaganda.” I share it on my blog the same way that I would tell them. I guess people got to know me better that way. Para na kaming friends. And when I see them, I get excited kasi every day of my life, I’m writing and I’m sharing something with them. So when I see someone and they say, ‘OMG, I’m a fierce follower,’ I feel like I know them na rin, from tweeting, to Tumblr to the blog nga.”
Despite her busy schedule, Divine maintains a flawless appearance. “I really love sunblock, especially with my show, Extreme Makeover, I’m under the sun. Last is, personally, I never sleep with make up on, ever. That’s why I have white sheets. Para talaga mapilitan ako maghugas ng mukha every night,” she shares.
Divine is also a fan of Flawless’ Frac ‘N’ Roll, which removes all types of scars from chicken pox to stretch marks to acne scars. She says, “It’s become a running joke na si Divine, hinahanap talaga ang fountain of youth. And I think I know where to find it! I found my home here in Flawless. Swak siya sa kailangan ko. And you know, I’m a very busy person, so I don’t have time to set an appointment. I like the idea of being able to go to the mall, then treatment na, then I can go back to work, go back to taping. It’s very easy and it’s hassle-free, like how I wanted it to be.”
And in the same way she urges her friends to try the things that have worked for her, she also encourages her “fierce followers” to do the same. “Lahat naman tayo may sumpa at one point or another. Like chicken pox, stretch marks, acne scars. Mawawala na lahat yan ‘cos of Frac ‘N’ Roll. Ako, na-try ko na siya and aminin, talagang nawala yung mga things na dati kailangan ko pang i-concealer. But now, may solusyon na siya.You can also check out my blog, Flawless on Facebook or Twitter for more details.”