Love and denim jeans

MANILA, Philippines - Nothing says sex, drugs and rock ‘n’ roll more than a pair of jeans. You can actually look the part without having any of these things in your life. There is, however, an important key to achieving a true “rockstar” look. It’s fairly simple, actually: just don’t give a damn. Be it that you’ve borrowed your girlfriend’s/boyfriend’s jeans, the little stains down and around your pants crotch, the cuffs dragging on the ground — it’s all about the swagger.

We document in this little rock ‘n’ roll love story the best Filipino denim brands of the moment, rolling out new collections that are surefire hits. We tell you where to get the jeans, how to act — and the rest, my friend, is all up to you.

Oxygen

There is no stopping this brand from coming out with the newest and freshest ideas. This time around they’ve placed their focus on their denim lines — absolutely genius reversible jeans! You can wear ‘em inside and out and each side has a different wash. Perfect for traveling, or all-around laziness — now you really have no reason to wash your jeans! In stores this July.

Blue jean junkies: Charlie slips into some of his girlfriend’s skinnies from Plains&Prints. Sheena lounges in soft faded denim shorts from Plains&Prints.

Plains&Prints

Plains&Prints has recently launched a full line of denim in all fits that can suit any girl’s body (but as this shoot proves, they’re also for the boys). Buying a pair not only assures a great behind, but you will also be supporting local manufacturing, as Plains&Prints is one of the last few apparel retailers producing locally. It is a full-blown collection with fits ranging from skinny, wide leg, denim cutoffs, harem and cropped cigarette pants.

Viktor

Inseperable: Charlie rocks out in carrot-cut jeans from Viktor. Sheena wears an eggplant-colored grunge-fitting denim from Viktor.

Still (and forever) the leader in the high-end custom-made denim market, no one has come close to churning out the sickest choices of design, whether it be from fabric choices, pocket designs, fit, monogramming — hell, even down to the color of your stitch and buttons. Known to lift that ass, shape those legs, tighten that waist and get you laid.

Eairth

Earth bound: Charlie goofs it up with black skinnies from Eairth. Sheena wears faded denim skinnies, also from Eairth.

The true hippies’ denim, Eairth focuses their energy on producing quality organic denim that does not bank on trends of the season. They are about creating denims that can redefine the new classics. They are about jeans that last — jeans that can probably outlive you!