Sportswear competition for young designers

Manila, Philippines - Hot on the heels of the launch of its milestone global brand campaign entitled “Adidas is all in,” Adidas is kick-starting the summer with an epic 24 hour-long celebration of sport, street and style that is now officially open for registration for interested participants and Adidas aficionados.

Titled All24, the 24-hour event is part of Adidas’ latest groundbreaking campaign, which celebrates the all-embracing passion for the love of the game.

Taking place in six cities across the region including Thailand, Malaysia, Indonesia, Vietnam, Singapore and the Philippines, All24 will be held at the hippest youth hub in the metro, Eastwood City, Libis on May 14, from 10 p. m. to 10 p. m. the next day.

Up-and-coming fashion designers are encouraged to participate in a fashion design competition to display their creativity around the theme of passion, the things that excite you the most. Incorporating the iconic Adidas three-stripes, each piece should celebrate individuality, whether it’s casual contemporary, street sleek or sporty chic. The competition will be judged by a panel of well-known industry players and the top creations will make their way to the catwalk on the finale.

Interested participants can log on to www.Adidasall24.com. Competitions are open to those aged 14 to 25. A screening process will be conducted and a minimal joining fee of P240 is required per participant. Competition winners will take home Adidas products and cash as prizes. Participants and even supporters at the actual event automatically have a chance to win Adidas products, limited edition All24 memorabilia, and other amazing freebies.

For supporters and spectators, get two tickets for every purchase of Adidas products worth P2,400 until May 15. Adidas will also hold a special 24-percent discount on any purchase from May 13-15. Visit select stores of Adidas, Adidas Neo, Olympic World, Planet Sports, Proline, RUNNR, Sportshouse, Sports Central, The Athlete’s Foot, Toby’s, and Urban Athletics nationwide.

For more information about the different competitions, event schedules and to register for any of the events, visit www.Adidasall24.com and www.facebook.com/AdidasPhilippines.