Ray-Ban declares Geek Chic the new cool

MANILA, Philippines - Legendary eyewear brand Ray-Ban glorifies the new kind of geek — the brainy, witty, overly passionate and exquisitely unique. With the advent of sitcoms like The Big Bang Theory, Ugly Betty and Chuck; coupled with big screen hits Napoleon Dynamite, Superbad and Juno, the geeks are now the scions of cool.

Taking its cue from the students that spawned the Geek Chic phenomenon, Ray-Ban introduces its new student ambassadors — supernerds who display a genuine concern for other individuals and their community. And yes, these supernerds are not to be mistaken for book-chess-and-computer-game-obsessed nerds. These nerds are the embodiment of quirky, offbeat cool that is the characteristic of our generation’s trendsetters. Like Ray-Ban, they follow fashion without losing their uniqueness in the process.

Handpicked from the country’s top schools, Ray-Ban’s new student ambassadors are the epitome of looks and books balanced effortlessly. Isaiah See of UST, Justin Quirino of DLSU, Kristel Ang of Ateneo and Frances Fleta of UP are set to change the way we see cool one Ray-Ban Prescriptions eyeglass at a time. Join them and unleash that trendy supernerd in you.