Pure bliss
MANILA, Philippines - The packaging makes a lot of promises. Something about color care, color stay, mild cleansing and care for animals. Is it too much to ask from a haircare brand? Not really, especially if you go by the name Pureology.
Touted as the number one color care brand in the US, infused with impressive complexes and displaying a “100% vegan” label, Pureology now makes its mark on the local salon scene.
Originally developed by Jim Markham in Irvine, California for a close friend who was suffering from cancer, the haircare brand has grown to provide professional hair colorists and their clients with the highest quality products that enhance color brilliance and dramatically improve hair condition.
And this is how they do it: Pureology’s revolutionary formulation for color care includes an AntiFade Complex, an exclusive blend of potent antioxidants that includes vitamins C and E, and
UVA and UVB sunscreens with Heliogenol, a sunflower seed cake extract that offers additional UV protection, and a gentle ZeroSulfate technology that doesn’t strip hair off color for their shampoos. This technology relies on naturally-derived cleansers from coconut, corn and sugar.
Finally, all Pureology products are made without animal products or by-products. They are also infused with organic botanicals which are harvested from plants grown without the use of synthetic pesticides or other chemicals. All these technologies are combined in three different ranges: Hydrate, PureVolume and the EssentialRepair, each one designed to answer a pressing tress need.
Pureology will be available in leading color salons within Metro Manila.
