Denims go luxe at SM

MANILA, Philippines - Popularity usually comes with an expiration date, but not for denims. In fact, they’ve evolved from pure workwear into premium denim and designer style jeans that have spread through every level of the fashion spectrum. With celebrities like Jessica Simpson, Eva Longoria, Jessica Alba, and Carmen Electra wearing premium denims, these have found their way into the office, club wear, and parties everywhere.

At the Ladies Department of SM, denims are a fashion statement that have become acceptable in the workplace and can carry one smoothly through the weekend. Pairs, ranging from traditional boot cut and skinny jeans to straight leg and wide leg jeans prove that its all about how you wear them and what you wear them with.

Denims also take a dressier route in the form of shift dresses and skirts, some of which even have a ’60s chambray vibe. Accessorized with scarves, pearls, and jackets, these exude a classic elegance all the way.

The denim collection is available at the Ladies Wear Department of all SM stores.