Bite me

MANILA, Philippines - What’s intriguing about the bitten lip is that it’s a kind of subconscious action denoting nervousness or thinking, but it’s also an age-old trick to bring natural color to the lip and hence also a demurely bewitching feminine gesture. But, just as you don’t actually want “bee-stung” lips, biting one’s lip isn’t the best way to achieve the effect. Lancôme goes beyond the bitten lip effect with Color Fever Dewy Shine and Color Fever Gloss, with nude-look interpretations in six blushing shades.

While studying the lip typology of more than 4,400 women from over 6 different ethnic groups, the Research and Innovation Laboratories succeeded in developing the first color chart, true to original lip shades. Among the most accurate and authentic 30 beiges, Lancôme handpicked six shades that best represent women globally to create the Bitten Lips collection variations.

Enriched with a red micro-pigment (Red-Enhancer) which lends a diffused, blushing glow, each shade perfectly reproduces the mouth-watering “bitten lip” effect, as well as enhancing every complexion.