Samsung leads innovation in mobile phones
MANILA, Philippines - As mobile phones are becoming sleeker, more stylish and even more packed with powerful features, users are searching for the perfect mobile companion that suits their lifestyles. Samsung continues to raise the bar for the mobile phone industry from developing the next technology breakthroughs to taking a more sophisticated approach toward using technology to redefine the user experience.
Samsung vice president for Marketing Division Charles Choi says, “Samsung has achieved success in mobile phones through our strong customer product portfolio and continuous effort to stay ahead in terms of technology and product innovation.” Based on GfK Dec 2008 data, Samsung maintained their number two position with a 20-percent market share of the total Philippine mobile phones industry.
In 2008, Samsung was able to launch four major product innovations. Samsung partnered with Bang & Olufsen Icepower Technology to develop mobile audio technology. The Samsung i450 and F400 offers superior audio fidelity with the built-in speakers for a professional-sounding music experience. The Samsung TouchWiz UI and Widgets, found in the Samsung F480, Omnia and Pixon, brings new standards of convenience. Intuitive to use, the UI is so easy that users won’t have to “think” about how to navigate the mobile— it will all come naturally. Widgets allow users to customize the user interface. They are customizable smaller applications that you can place anywhere on the home screen. The Magic Touch or Dynamic Adaptive Control Pad (DACP) in the Samsung Soul and S7330 is an intuitive and inventive way to navigate the phone. By allowing the icons to change in shape and color, the menu pad displays customized menu choices, and facilitates the navigation process. Samsung also launched the world’s first 8-megapixel camera phone, the Samsung Innov8. It also boasts the latest in imaging applications such as Smile Shot, Blink Shot and Face Recognition features.
Beyond key products, Samsung has leveraged on multiple platforms to engage consumers in ways that are relevant to their lifestyles. The “Live Loud” campaign, for instance, reinforced its focus in the music phone category and creates an outlet for the new generation to use music to be larger than life. The Samsung Fun Club is an innovative and compelling portal providing unique and relevant experiences with an array of user friendly communication applications and lifestyle content.
Samsung has always been at the forefront of innovation and there are no signs of losing steam. With technology upgrading by the second, expect no limits as imagination lives with Samsung.
