Festival frenzy
Industry greats come together at the first ‘Adobo’ Festival of Ideas
MANILA, Philippines - A powerhouse lineup of creative legends are coming together to talk about the truth of advertising at the Adobo Festival of Ideas, happening Nov. 22 at the Samsung Hall, SM Aura Premier.
McCann Worldgroup president and Creative Guild Lifetime Achievement Awardee Raul Castro join forces with Coca-Cola marketing director Jasmin Vinculado, who was part of the team that thought up the Share-a-Coke campaign. Together, Castro and Vinculado will be talking about the viral global campaign, and how they adapted it to fit the local market.
Publicis Manila CEO and former 4As chair Matec Villanueva is teaming up with award-winning filmmaker and ex-adman Marlon Rivera to talk about what it really means to work hard (and play hard) in the advertising industry.
Publicis JimenezBasic associate creative directors JP Cuison and Kulas Abrenilla, who have both represented the country in the Cannes Young Lions competition, will be telling the story of their journey in the advertising industry, detailing everything from their humble beginnings, to where they are now.
Fat Free founder, Creative Guild Hall of Famer and the undisputed Queen of Radio Ompong Remigio, along with Publicis JimenezBasic executive creative director and Cannes Gold Lion winner Brandie Tan, and AKQA Shanghai creative director and Palanca Award-winning writer Asterio Gutierrez will be talking about what art directors and copywriters do and don’t do as they demystify art, copy, and coding.
Multi-awarded creatives Lowe Philippines president and CCO Leigh Reyes and TBWASMP associate creative director John Ed De Vera are set to get crafty with a live art demo using conductive paint as they talk about the importance of tinkering in the life of a creative.
ABS-CBN chief digital officer and recent Agora awardee Donald Lim will be talking about three new YouTube sensations and what makes them successful online content creators in his talk about digital pervasiveness.
