Color coding

MANILA, Philippines - Splashes of color against bare skin: that’s a summer trademark. While this heat packs a punch, sock one back with this season’s low-riding Levi’s Square Cut denim, now blazing a brighter color trail. While the denim stays blue, the details on the Levi’s Square Cut Colour jeans, including the Two Horse patch, arc, rivets, shank button, zipper, and inside hem print are in bright and fun hues of red, blue, yellow, and pink. Flip a hem and a colored pattern will also be revealed.

“Summer is one of the best times in the year to play around with colours as fashion celebrates fun and energy. We thought it’d be interesting to inject color into our jeans on the most unexpected features,” says Jen Jimenez, marketing head of Levi’s Strauss Philippines, Inc.

These color-happy pairs are available in a variety of fits including the regular and slim-straight cut for the men, and boyfriend and slim for the ladies. Shorter options in the form of Bermudas for men, and cropped jeans, shorts and skirts for the ladies, are also available.

Levi’s Square Cut Color collection will be available in major stores, and major department stores nationwide.