The ASAP lifestyle

MANILA, Philippines - The entertainment industry has always been everyone’s window to the world of fashion. Proof of that is ASAP XV — a top-rating musical variety show featuring the country’s hottest and most talented young stars of today. It showcases celebrity fashionistas, host-performers, singers and teen icons that young people look up to when it comes to fashion. Aside from the slew of production numbers staged on this “all-star afternoon party”, it’s wardrobe must-haves that flatter the body, the hottest accessories for that “hip and happening” look, new styles of mixing and matching tops and bottoms… the list goes on. ASAP XV and ABS-CBN recently made a tie up with teen apparel brand BUM to launch its newest baby: the ASAP Lifestyle collection. It’s a whole apparel line licensed and produced by BUM, catering to young people who have a keen sense of style. The ASAP Lifestyle brand celebrates the glamour and youthful vibrancies typified by the show itself. ASAP Lifestyle is exclusively available all BUM boutiques and leading department stores nationwide.