Hedgren: Not for adventure seekers only
MANILA, Philippines - World-renowned Belgian bag brand Hedgren stylishly sent its summer spring 2009 collection down the catwalk during a night of magic and might at “Perya,” a whimsical fashion gala by Happy Andrada.
In a sponsored segment during the fashion show, male and female models in black and white casual attire sashayed on the runway carrying Hedgren bags from its three main lines: Casual, Business and Female.
From the Casual range, a lineup dedicated to avid adventure seekers in the city and beyond, are Great American Original and Great American Fun Urban Hiker backpacks, waist bags, messenger bags, and travel gear in crimson red coal, and amber with dark bungee grey beige red, brown and black. Each item is equipped with water-repellent nylon with double PU coating; curved and padded shoulder straps for carrying comfort; durable nylon zippers and more. Among the crowd favorites were Hedgren Great American Fun luggage, Lynn SW.
Infusing style and creativity in corporate setups were the Business range’s Utopia and Utopia Young. Outfitted with inside organizers, A4-sized and made with water-repellent nylon or polyester, these messenger business bags are a must for young executives.
Female, Hedgren’s fastest growing range, personifies the cosmopolitan woman with its clean lines, understated details and functional elegance. Inner City, Female’s collection of contemporary handbags and body bags in neutral and metallic shades, are perfect for daily work wear or down-town night caps.
