Wearable battle cries by Bum and Animal Planet

MANILA, Philippines - Recognizing the urgent need for animal protection through environmental conservation, and recognizing the prodigy in every youth, BUM and Animal Planet embark on a timely joint project for a worthy cause.

BUM is a clothing line catering to the needs and demands of the young, the fashionable and the trendy. BUM is also dedicated to empowering Filipino youth, and reinforcing positive values through its merchandise.

Animal Planet is a cable channel aimed at educating viewers about planet earth and its equally important inhabitants. Animal Planet is also dedicated to bridging the gap between the people and the animal kingdom.

Together, in a distinctive team-up, through a thematic clothing line, BUM launches the “Wear Me, Save Me, Live With Me” campaign.

With every limited-edition shirt you buy, you continue to live out loud for a cause in style. And not only do you get to wear a rock star shirt, you get to wear your battle cry. Special themed shirts for a cause are exclusively available at selected SM outlets nationwide starting April 1, 2009 onwards.