Freeze lightning
MANILA, Philippines - San Miguel Pale Pilsen recently unveiled its summer events with the theme, “Freeze the Summer.”
“We want to up the level of entertainment in the Philippine party scene. We’ve prepared the coolest parties, the coolest performers, and are now also introducing the coolest way to enjoy beer: by trying out Double Chill San Miguel Pale Pilsen. It’s the perfect refreshment to beat the summer heat while partying,” said Charmaine Bautista, San Miguel Brewery Inc Group brand manager.
Double-chilled San Miguel Pale Pilsen employs the so-called “Double Chill” technology, a new process of cooling beer below zero degrees celsius. The drinking experience, as described by Bautista, will be a delight to the taste buds because of the “double goodness of extra-cold and full-bodied taste of San Miguel Pale Pilsen.”
Headlining San Miguel Pale Pilsen’s Sarap Magbabad “Freeze the Summer” party series are the country’s coolest bands, including Rivermaya, Sugarfree, Parokya ni Edgar, and Brownman Revival, among a host of others.
These ultra-cool events will kick-off simultaneously tonight in Bay Park View in Roxas Boulevard; SM City Baguio; Taal Vista Hotel in Tagaytay City; Torres Compound in Davao City and Leyte Park Hotel in Tacloban City.
Those attending the events in Baypark View, Roxas Boulevard and Taal Vista in Tagaytay will also have the chance to win free tickets to the Eraserheads Reunion Concert slated tomorrow. Around 2,500 tickets will be given away.
San Miguel Pale Pilsen will also freeze the summer in other parts of the country. Sustaining beach parties will be held in Iba, Zambales and Puerto Galera, Mindoro on April 11; San Fabian Pangasinan, San Juan Batangas and Bantayan Island, Cebu on May 2 and Gen. Luna, Siargao on May 13.
