Casual cool reinvented
Everyone knows the feeling of owning the perfect pair of pants the way they slide on perfectly, fit you beautifully and move with you comfortably. Trends may come and go, but this pair stays in your closet for years, never to be given away or sold at your next garage sale. It’s the pair that you don’t need to think about before wearing.
It’s also the pair that takes you a lifetime to find. There is a seemingly infinite number of styles, cuts, fits, colors, fabrics, lengths, and details about pants, so that finding the perfect pair is as hard as finding your soulmate. Many denim stores have jumped on the bandwagon of current fashion fads.
They have gone too trendy, too grunge, too techno, or too hip-hop. There are several stores I can never buy from again because I hate how their style has evolved or stopped evolving, rather. Some of them still offer the same “rave” pants that I bought in high school. (For the record, I only wore them twice before I realized I looked stupid in them.) On the other hand, other stores make their pants for mannequins.
They seem to forget that people do have curvy hips, shapely be-hinds, rounded tummies, or longer legs. When real people have to pull up their falling pants or suck in their stomachs in their tight jeans, they feel uncomfort-able and dissatisfied.
After all these years, Giordano still boasts classic cuts and beautiful quality pieces. Since its establishment in 1981, Giordano has never lost sight of what people really love in jeans that classic look and, of course, the great fit. People all over the world are built differently, but whoever you are, Giordano’s the brand for you. Maybe this is what they mean by their very powerful mission statement, “World Without Strangers.” With over 1,800 retail outlets in the United States, China, Southeast Asia, Japan, Korea, Middle East, Australia, India and Canada, this brand brings the universality of quality and simplicity all over the world. With over seven fits and a large variety of cuts, styles and washes, there’s something for everyone.
Giordano launched their denim line last June 30 at TriNoma Mall, and the look on the runway was undeniably preppy cool, the style that the brand is known for. Each ensemble looked fresh and cool, showcasing Giordano’s knack for innovating their trademark pieces. We saw their classic polos in a gamut of col-ors, still stylish and casual. Blues and greens looked new in a wide selection of different tees, from rugby shirts to collared ones, from v-necks to crewnecks. Stripes and solids came alive again in bold and bright colors. All of them were paired with their signature and versatile denims.
The show also featured more neutral and natural pieces, like their casual ensembles in classic black and white. Polos were layered with T-shirts and stripes were layered with solids to add to the contrast of dark and light. Giordano also splashed a lot of grey into their tops and bottoms, showing refreshingly fluid pieces in this light charcoal shade. For more laid-back and comfortable looks that are still very stylish, Giordano presented breezy cotton tops as well as khakis and drawstrings. The browns and beiges were easy on the eyes, and the pieces looked relaxed and cool.
For more formal affairs, the collection also featured outfits that can easily go from work to play. Giordano put together dressier button-down tops, jackets, blazers and pants in different ways that could impress anyone’s boss. There were looks for people in war rooms and those in boardrooms. Either way, formal never again has to be boring. Guys donned statement shirts under blazers. Ladies infused bright colors in their outfits to liven up a neutral top and bottom. All the looks were professional and chic.
Sometimes you watch fashion shows just to see couture and high fashion, but this was a real fashion show, or a show of real, everyday fashion. All the outfits were wearable by anybody and everybody. Even children testified to the comfort and wearability of Giordano as they walked out confidently during the show’s finale. All of their basics are things that you can and want to wear.
You’ll fall in love with the cuts and the fits. Of course, the ever-popular skinnies were pres-ent but the flattering flare that took a backseat when skinny jeans entered the picture looked comfortable, easy and still so fashionable. The capris looked young and adorable. The ladies looked absolutely fun and sexy in everything! The looks were perfect for the men as well. The jeans had the perfect amount of detail and washes, not to mention great fits. Nothing too tight, trendy, or embellished that would make them feel uncomfortable. Just like Giordano, they ex-uded classic and cool.
The show will make you want to go straight to their newly opened branch in TriNoma and build an entire wardrobe. The best part is that you can you really can! Giordano offers you every look for every occasion, with the perfect formula of classic and fashionable. The perfect pair of jeans doesn’t have to be an ur-ban legend anymore! You’ll never go wrong with Giordano.
