In the beat of the night

J&B’s new global campaign centers on "Nightology," the mystery, the enigma, the allure of the night, and all the delightful and unexpected surprises which could unfold on each and every single night out. Tokyo, Mexico, Los Angeles, and the rest of the world’s party capitals have caught the Nightology fever and Manila is certainly not behind when it comes to the latest party trends.

Nightology marked its official launch with a huge opening party followed by an omnipresence in the metro’s top bars and nightspots, most notably every Saturday at the acknowledged king of dance clubs, Embassy at The Fort.

With spontaneous fashion shows and Nightology games, Nightology brings together hosts like Bianca Valerio, surprise concerts from Rockstars like Marc Abaya, live vocals by Italian import Romina Diaz, eclectic DJ sets from hot lady DJ Mau Torres, Superfly DJ Karl Ty, advertising and events hotshot GP Reyes, as well as the usual pumping beats from residents Martin Pulgar and Owen Sun. Indeed, every Saturday night remains true to the delightful unexpectedness that Nightology espouses.

It’s the party to be at and of course it’s all centered on the young and dynamic whisky, J&B, and its new recommended method of consumption – J&B mixed with cola.

Nightology happens at Embassy every Saturday until Dec. 3, and J&B’s Mikay Chang promises more surprises, from a secret Mansion Party, to a Nightology voyage to Boracay, to special Nightology nights at the hottest bars. Prepare for the unexpected.