Big Mac, fries and Kitchie Nadal
October 14, 2005 | 12:00am
There are some things that we have just grown to love. For some, its a glorious sunny day, a soothing massage or a relaxing day. For others, its a delicious slice of cake, a nice cup of coffee or a delectable box of chocolates. Then again, for some other people, its simply going to McDonalds. Maybe McDonalds has been doing something right all this time.
McDonalds hot debut in 1954 was the result of a formidable partnership between salesman Raymond Albert Kroc and brothers Dick and Mac McDonald. This dream team sparked off an unstoppable McDonalds phenomenon in the United States. When Ray Kroc opened a McDonalds restaurant in Des Plaines, Illinois, it earned a first-day revenue of $366.12, quite a hefty amount at that time. Even heftier was the value placed on this food establishment back in 1965 when it first appeared in Wall Street. Then, a stock share amounted to $2,250. McDonalds just kept getting bigger and bigger and in 1985, the company found itself among the 30-company Dow Jones Industrial Average.
At present, McDonalds is reportedly the pioneer of food service retailing all over the world. This fast-food giant has put up its golden arches in over 100 countries, serving as many as 47 million customers a day. Thats quite a lot of burgers! And how exactly do they get to serve this much? Is it really all about the burgers? Is it Ronald McDonalds lovable and welcoming face? Is it the lure of the golden arches?
In 2003, the answer became clear. People around the world only have three words to say about McDonalds: "Im lovin it!" This campaign expression was the result of a brainstorming competition among a number of McDonalds leading international advertising agencies. One of these was Heye & Partner from Unterhaching, Germany who came up with the catchy three-word tagline.
This new campaign slogan made it clear that whichever part of the world youre from, you have something in common with everyone else all over the globe: McDonalds, but of course! As you might have expected, the same thing goes for the Philippines.
For Filipinos to get a better grasp of the all-new marketing campaign of McDonalds, McDonalds Philippines decided it was best to translate the tagline into our language. The result is another catchy three-word campaign, "Love ko to."
While in the US, the McDonalds campaign was led by award-winning artist Justin Timberlake, the Filipino McDonalds campaign got a little help from Filipino "American Idol" Jasmine Trias. The campaigns going stronger than ever. This year, Filipinos still love McDonalds and helping express this love is one of the countrys hottest female artists today, Kitchie Nadal.
The 24-year-old Kitchie Nadal is a well-loved goddess of alternative rock. With a guitar in one hand and a pen in the other, this remarkable young woman has composed a number of unforgettable songs that are enjoying a well-deserved success in the airwaves today.
Kitchie has also completed a double major course of Psychology and Education at the De La Salle University. As you can tell, this readiness to work hard and strive for the best is also reflected in the artistic career that she has clearly nurtured equally well.
Kitchis album has already sold more than 60,000 copies, taking it straight to a double platinum status. At the recent 18th Awit Awards, Kitchie also claimed awards for Best Performance by a Female Recording Artist and Best Ballad for her hit song Wag na Wag Mong Sasabihin. More, she was named the Nickelodeon Channels Pinoy Wannabe Kids Choice Awards. Kitchie went on to claim two Aliw Awards: Best Female Concert Performer in an Intimate Venue and Most Promising Entertainer. Indeed, Kitchie is on top of the music charts and very rightfully so.
Yet, Kitchie goes about her everyday life with both feet on the ground. She keeps the company of her band Jeff de Castro on lead guitar, Aaron Cambonero on bass and Marco Guzman on drums and percussions and she maintains a spiritual devotion to God. But certainly, she also makes time for something else that she truly loves McDonalds.
Its a late afternoon when I walk into McDonalds Greenbelt for an experience like no other. Kitchie Nadal walks straight to a makeshift center stage and treats her assorted audience to a mini-concert. Wearing a pair of denim pants with a brown belt and a hanging gold chain, a white long-sleeved top and matching tousled hair, Kitchie dishes out one rousing number after another well-loved songs Deliverance, Same Ground, Wag na Wag Mong Sasabihin, Bulong, Run, Pangarap Koy Maging Isang Tulay, and, of course, Love Ko To.
Collaborating with lyricist Ray Tiempo who penned the earlier version of the song, Kitchie decided to give the new Love Ko To jingle a rock-inspired twist. At the same time, the song reflects a message that she wants to share with everyone in this part of the world. Despite her success today, she remains a simple person. Which is exactly why she declares, "Im singing our song."
Cant wait to hear Kitchies latest song? Dont you worry now. Just walk into your nearest McDonalds and for sure, youll get to hear it. Better yet, turn on your radio and catch a serving of Kitchies heartwarming song.
Surely, Kitchie Nadal is all over these days sharing the love!
E-mail the author at ice_wave_42@yahoo.com.
McDonalds hot debut in 1954 was the result of a formidable partnership between salesman Raymond Albert Kroc and brothers Dick and Mac McDonald. This dream team sparked off an unstoppable McDonalds phenomenon in the United States. When Ray Kroc opened a McDonalds restaurant in Des Plaines, Illinois, it earned a first-day revenue of $366.12, quite a hefty amount at that time. Even heftier was the value placed on this food establishment back in 1965 when it first appeared in Wall Street. Then, a stock share amounted to $2,250. McDonalds just kept getting bigger and bigger and in 1985, the company found itself among the 30-company Dow Jones Industrial Average.
At present, McDonalds is reportedly the pioneer of food service retailing all over the world. This fast-food giant has put up its golden arches in over 100 countries, serving as many as 47 million customers a day. Thats quite a lot of burgers! And how exactly do they get to serve this much? Is it really all about the burgers? Is it Ronald McDonalds lovable and welcoming face? Is it the lure of the golden arches?
In 2003, the answer became clear. People around the world only have three words to say about McDonalds: "Im lovin it!" This campaign expression was the result of a brainstorming competition among a number of McDonalds leading international advertising agencies. One of these was Heye & Partner from Unterhaching, Germany who came up with the catchy three-word tagline.
This new campaign slogan made it clear that whichever part of the world youre from, you have something in common with everyone else all over the globe: McDonalds, but of course! As you might have expected, the same thing goes for the Philippines.
For Filipinos to get a better grasp of the all-new marketing campaign of McDonalds, McDonalds Philippines decided it was best to translate the tagline into our language. The result is another catchy three-word campaign, "Love ko to."
While in the US, the McDonalds campaign was led by award-winning artist Justin Timberlake, the Filipino McDonalds campaign got a little help from Filipino "American Idol" Jasmine Trias. The campaigns going stronger than ever. This year, Filipinos still love McDonalds and helping express this love is one of the countrys hottest female artists today, Kitchie Nadal.
The 24-year-old Kitchie Nadal is a well-loved goddess of alternative rock. With a guitar in one hand and a pen in the other, this remarkable young woman has composed a number of unforgettable songs that are enjoying a well-deserved success in the airwaves today.
Kitchie has also completed a double major course of Psychology and Education at the De La Salle University. As you can tell, this readiness to work hard and strive for the best is also reflected in the artistic career that she has clearly nurtured equally well.
Kitchis album has already sold more than 60,000 copies, taking it straight to a double platinum status. At the recent 18th Awit Awards, Kitchie also claimed awards for Best Performance by a Female Recording Artist and Best Ballad for her hit song Wag na Wag Mong Sasabihin. More, she was named the Nickelodeon Channels Pinoy Wannabe Kids Choice Awards. Kitchie went on to claim two Aliw Awards: Best Female Concert Performer in an Intimate Venue and Most Promising Entertainer. Indeed, Kitchie is on top of the music charts and very rightfully so.
Yet, Kitchie goes about her everyday life with both feet on the ground. She keeps the company of her band Jeff de Castro on lead guitar, Aaron Cambonero on bass and Marco Guzman on drums and percussions and she maintains a spiritual devotion to God. But certainly, she also makes time for something else that she truly loves McDonalds.
Its a late afternoon when I walk into McDonalds Greenbelt for an experience like no other. Kitchie Nadal walks straight to a makeshift center stage and treats her assorted audience to a mini-concert. Wearing a pair of denim pants with a brown belt and a hanging gold chain, a white long-sleeved top and matching tousled hair, Kitchie dishes out one rousing number after another well-loved songs Deliverance, Same Ground, Wag na Wag Mong Sasabihin, Bulong, Run, Pangarap Koy Maging Isang Tulay, and, of course, Love Ko To.
Collaborating with lyricist Ray Tiempo who penned the earlier version of the song, Kitchie decided to give the new Love Ko To jingle a rock-inspired twist. At the same time, the song reflects a message that she wants to share with everyone in this part of the world. Despite her success today, she remains a simple person. Which is exactly why she declares, "Im singing our song."
Cant wait to hear Kitchies latest song? Dont you worry now. Just walk into your nearest McDonalds and for sure, youll get to hear it. Better yet, turn on your radio and catch a serving of Kitchies heartwarming song.
Surely, Kitchie Nadal is all over these days sharing the love!
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