The 210-square-meter area stood out amidst a sea of car displays and a swarming crowd. The Scandinavian-inspired design is a product of Volvo’s desire to show another side of the Swedish car brand. Masterfully executed by celebrated interior designer Natalia Abad, the Volvo lifestyle area was intended to give off a warm and cozy atmosphere.
Aside from the cars with exterior styling and added aesthetic features, another highlight of the Volvo Lifestyle Area was the "It has to be a Volvo" photo wall. It houses a montage of photos where guests can have their pictures taken beside or inside the Volvos of their choice.
At the booth, Volvo films and commercials were also projected on the state-of-the-art opaque glass, another centerpiece in the lifestyle area. This gave onlookers more information about the Volvo brand, its lifestyle, its culture and its line as the world’s safest car.
MTV VJs were also present to describe the qualities of the cars on display. This added a more youthful and dynamic appeal to the already vibrant display of cars in the area.
Colby Miller
How can you have fun inside a Volvo?
Fill it with bubbles and drive to Mexico!
Karla Bautista
When would you like to be been seen riding a Volvo?
Graduation day from law school. Just one look at my car and they’d know I’m a woman who knows what she wants and usually gets it.
Chesca Litton
Who is your fantasy hitchhiker?
Can I have two? Brad Pitt, so I can stare at him, and Eminem, so I can listen to him sing and rap in the car.
Tiffany Lim
Where would you go with your lover for a smooth afternoon drive in the city?
Manila Bay to watch the sunset.
Ella Evangelista
Who would you like to take you for a long ride?
Brad Pitt! It should be an interesting drive.
Anson Cheng
Who was your first passenger when you got your first car?
I asked my girlfriend to ride with me. It was great sharing the excitement of having a new car with a special someone.
Donald Geisler III
How do you make city driving fun?
It can be fun if you’re driving a Volvo because all you need is the safety and the comfort a car can give.
Khalil Kaimo
What makes driving in EDSA interesting?
The buses, the taxis, and the police are interesting sights. EDSA is a road that takes you on a roller coaster of emotions: happiness, stress, frustration, anger, etc. It’s rarely boring.
Mark Lopez
What makes you drive slowly?
The traffic hazards in Manila. It’s always better to be safe and slow than sorry.
Maike Evers
What music do you listen to in your car to impress your first date?
It has to be RnB hiphop! Maybe a little Usher to set the mood.
Robin Da Roza
How do you impress your date while in the car?
Just picking her up in a Volvo is good enough to impress her!
Freddie Webb
What are your essential driving accessories?
Cars, nowadays, come with every imaginable option, but I guess the most essential would be my ice-cold air-conditioner, especially in this extreme summer heat.
Rod Nepomuceno
How do you amuse yourself while stuck in traffic?
I usually surf the radio and look for a song that I can sing along to. Once I find that song, I sing my lungs out while I hit my steering wheel like an imaginary snare drum.
Jasmin Chua
Who do you call to chat with while stuck in traffic?
I don’t usually call up anybody to chat. I just pump up the volume and sing my heart out to avoid falling asleep.
20 May — Friday |
Auto Extreme 2005 Bar Tour at Mati
Paseo Uno’s Seafood Nights at Mandarin Oriental
Agyawan Ta Yo Amin at Century Park Hotel
U-Turn at Tapika
Once On This Island at RCBC Plaza, Makati
Albert de Pano and Forte at Merk’s
Roberto M.A. Robles at Galleria Duemila
Roland SCHÄR at Alliance Française de Manille
Gogo-Fridays at Bed
Yuppies Night at Istana Bali
Jive Fridays at Temple
Radha with Classified at Red Door
Bedazzled at Club Mwah
Arthur Manuntag & Romy Posadas at the Atrium Lounge
Amazing Philippine Show at the Manila Film Center
Eric Obach at Century Park Hotel
Anne Castro & Ben Uy at Century Park Hotel
Ms. Universe Pre-Party at Bed
MP Academy at Embassy
The Carter Show at the Araneta Coliseum
Blanche at Alliance Française de Manille
Crossover Party feat. Freestyle at Tavern on The Square
Pelikula@titusbrandsma at the Titus Brandsma Center
Agyawan Ta Yo Amin at Century Park Hotel
Lounge at Mandarin Oriental
Fat Session at Party Central
Once On This Island at RCBC Plaza, Makati
The ‘C’ Show at Araneta Coliseum
Mae Romero w/ Aretha & the Souled Out Band at Merk’s
Savagely Sexy Saturdays at Bed
College Night at Istana Bali
Bedazzled at Club Mwah
Amazing Philippine Show at the Manila Film Center
House and RnB at Temple
MMC with Alamid at Red Door
Mild Seven F1 Club at Comfort Zone, The Fort
Once On This Island at RCBC Plaza, Makati
Roberto M.A. Robles at Galleria Duemila
Roland SCHÄR at Alliance Française de Manille
Power+Faith+Image at the Ayala Museum
Philippine Traditional Crafts at the CCP
Romy Posadas and Bernie Uy at Merk’s
Follies De Mwah at Club Mwah
D Town at Boysie’s Bar & Entertainment Venue
Kreolee at Century Park Hotel
Margarita Saludo & Eddie Juatan at Century Park Hotel
Jazz Trio at the Captain’s Bar
Escape at Off The Grill
Various Bands at Red Door
Acoustic Night with Release Band at Temple
8Track at Strumms, Makati
I Don’t Like Mondays! at Gweilos
Romy Posadas and Anna Fegi at Merk’s
Follies De Mwah at Club Mwah
Amazing Philippine Show at the Manila Film Center
Mr. Koko Marbella at Century Park Hotel
Armina & Jerry Cuyas at Century Park Hotel
The Spirit of ’67 at Captain’s Bar
Domination at Boysie’s Bar & Entertainment Venue
Acoustic Tuesdays with Refrain at Red Door
The MOBB at Captain’s Bar
Once On This Island at RCBC Plaza, Makati
Manila Fashioin Festival 2005 at NBC Tent
Merk & Friends at Merk’s
Way Back Wednesdays at Bed
Follies De Mwah at Club Mwah
Acoustic Night at Istana Bali
Singles Night at Temple
Escape at Pier 1 Tomas Morato
Acoustic Wednesdays Neutral at Red Door
Mild Seven Smooth Nights at Phi Bar
Chinggoy Alonso at the Atrium Lounge
Amazing Philippine Show at the Manila Film Center
Eric Obach at Century Park Hotel
Diane Sison & Ben Uy at Century Park Hotel
Jazz Trio at the Captain’s Bar
Shoot To Kill at Boysie’s Bar & Entertainment Venue
Smooth Wednesdays at Il Ponticello Café Ristorante
Superklasse Wednesdays at Embassy
Mae Romero and Acoustic Jive at Merk’s
Phuture Thursdays at Bed
Follies De Mwah at Club Mwah
Amazing Philippine Show at the Manila Film Center
Escape at Pier 1, Roxas Blvd.
Mr. Koko Marbella at Top Of The Century
Joann Frances & Bobby Cabral at Century Park Hotel
Jazz Trio at the Captain’s Bar
Jed Madela, Gail Blanco & Prime Council at Red Door
U-Turn at Aruba, Libis
Squib Cake at Boysie’s Bar & Entertainment Venue
Ladine Roxas at the Atrium Lounge
Chocolate Milk Thursdays at Government
Jueves at Gweilos