The outdoorsy, thrill-seeking beach lover finds a mirroring option for summer with Oakley. The brand that gave the world kick ass, technology-driven, stylish eyewear and bad-ass combat boots with credentials backed up by the Special Elite Forces has come up with swimwear for women: two-piece bits with the same sassy attitude as the rest of Oakley’s gear.
This new bikini collection supplements the brand’s earlier-released surfwear line.
The ubiquitous extended "O" logo puts its mark on a limited number of pieces in practical styles in striking designs, beachwear for the chick that’s game enough to meet the Oakley brand’s adventure-driven standards.
This Oakley girl is not one for dipping her toes in the water to test its temperature. She’s the one who dives head-on into the surf, giving out a defiant yell as an in-your-face to the frigid surf. The Oakley girl doesn’t cower at 20-foot waves, she welcomes them; to her, they’re nature’s vehicles to excitement. She may not surf but she won’t back down if given the opportunity to try it out. She doesn’t mind getting sand in her hair, doesn’t freak out if salt water turns her eyes blotchy red. She doesn’t worry about tan lines or too much sun exposure. She gets her energy from the sun and watches as it sets from the shore.
The Oakley girl is tough and at the same time sexy, rugged and stylish, a cowgirl who’s wont to show off her curves once in a while. The bikinis she wears are chic and cheeky, fashionable without being too flashy. They give a streamlined silhouette to the figure with a blend of nylon and spandex. Big tropical floral prints come up on the designs as wells as funky graphic representations of the Oakley logo. The styles remain matter-of-fact: bandeau cuts, triangular panels, halter tops, bottoms that ride low on the hips; the closures secure and practical.
If she needs to cover up, the Oakley girl pulls on a pair of bottom-loving surf shorts, the surf scene’s version of the ‘70s hotpants, and maybe a cotton tank top that contours to her figure. To gear up for a rendezvous with the waves, she wears a pair of board shorts, snug, brightly-colored feminine versions of the long shorts men now patrol the beach in. If she really means business, she goes for Oakley’s rashguards, nylon-spandex shirts with a contoured silhouette.
There is nothing over-the-top with Oakley’s bikinis and the rest of its swimwear. The girl who wears Oakley’s beach gear is secure with her body and with her love for life. She doesn’t let the bikinis overwhelm her, they’re just an added projection to who she is: a thrill seeker with a flair for fashion.