So how cool are those Tag Shades?

Known the world over as a reference for innovation in watches since 1860 — combining prestige, design and performance in its products — Tag Heuer is launching Sport Vision, its first sports and luxury eyewear collection.

Sport Vision distinguishes itself from the rest with its three major strengths: high-tech materials, avant-garde design and ergonomic functions.

Highlights of the high-tech materials are the use of a mix of titanium, aluminum and magnesium; the high-tech rubber composite as can be seen in its nose pad and end grip; and its shock-resistant polycarbonate lenses.

Designed by Ross Lovegrove, 2000 Designer of the Year in Cologne, Germany, it is a sleek architectural piece characterized by a purity of shape and integrated design.

Ergonomically speaking, the new Sport Vision offers the ultimate comfort and grip, an adjustable nose pad, adjustable end-tip, plus a matching, very functional, integrated strap.

No wonder Tag Heuer was chosen as the official watch and sunglass supplier of the Oracle Racing Team. "When the results of a race can be determined by the final seconds," says Chris Dickson of the Oracle Racing Team, "all the equipment on an America’s Cup Class Yacht must offer the highest performance. For this reason, Tag Heuer and our team became natural partners driven to victory through products such as the Link Searacer chronograph and its Sport Vision sunglasses collection."

And just recently, British golfman Nick Dougherty, and F-1 driver Jacques Villeneuve, have joined the illustrious league of sportsmen who have been chosen as ambassadors for Tag Heuer.

Tag Heuer Sport Vision is exclusively distributed by CP Optics.