Ever wondered how to find out if your crush is interested in you  without making a fool of yourself? An enterprising young company, CrushCow Ltd., takes a mobile approach to daring, and scores a few pogi points along the way.
"In today’s fast-moving, mobile culture, more people find themselves attracted to friends or officemates, with whom they have established relations. No one wants to risk rejection, especially if they don’t know the feeling is mutual," says Michael C. Garovillo, co-creator of CrushCow. "CrushCow gives you the freedom to say anything you want, on your own terms. Walang torpe-torpe dito!"
Available to Globe subscribers at the moment, send CRUSHCOW to 2343. After a simple registration, send to your crush love messages  all anonymous. When two people list each other as crushes, a match is made. Both receive SMS, alerts. Some 500 matches have already been made through the service.