A Zoolanderrific affair @ SM Cinema

Lucky Smart Cinema Club members joined up-and-coming fashion models and celebrities during the premiere showing of Zoolander at SM Megamall‘s Cinema 3.

The first 100 guests were treated to a free photo session a la Zoolander fashion. Smart subscribers who were able to present their Smart phones with Zoolander logos, picture messages and group logos were also given free premiere tickets before the show.

Smart’s marketing events head Miles Inocentes and her team made sure that the event ran smoothly. Joining the Smart group during the premiere showing were the team behind Smart Cinema Club — mobile value added services manager Jerome Almirante, product officer Frances Nacario and Information Gateway president Eliza Tan.

Head-turner commercial model and actor Carlo Muñoz posed for the cameras. Darius Semaña of Parokya ni Edgar was all sweet with VJ Asela Tagarao. MTV Philippines’ Charley Bautista, commercial model Fortune Santos and Jimbo Mercado also arrived.

Studio 23’s Nico Montinola joined the model pals Anna Morales, Vanessa Yap, Judith Bautista and Princess Sarte. Ramp model and Pulp Skin girl Avi Siwa posed with commercial model Chris Pettersen who gamely exhibited the "Zoolander look" for the cameras.

Based on the Zoolander character co-created by Ben Stiller and Drake Sather for the VHI Fashion Awards, the comic film Zoolander follows the world’s most famous male model Derek Zoolander (Ben Stiller) as he gets entangled in a dangerous plot that will affect the whole international modeling industry.

The Cinema Club is Smart’s text-based community. Registered club members are able to enjoy exclusive graphics, ring tones and games as well as other chances to watch future showings of the hottest movies in town.

To join, key in JOIN CINEMA and send to 239. Additional instructions will be sent to the user explaining the next steps of the registration.