A blend of America and France in Bisou Bisou
November 26, 2001 | 12:00am
No other brand displays enough sexy French vibe mixed with American panache than Bisou Bisou. Created by French designer Michelle Bohbot as part of her American Dream, Bisou Bisou has become one of today’s top-selling ready-to-wear fashion brands with retail outlets in 25 major cities all over the world.
Bisou Bisou, which in French means "little kiss," reflects Bohbot’s vision of Paris street fashion. The clothes are for busy women with active work and a nightlife. These women are confident with their femininity and revel in body-conscious clothing that adapt well with both day and night activities.
Bisou Bisou’s success springs from being at the helm of fashion. Designer Bohbot travels extensively to gain inspiration and experience which she translates into diverse collections that reflect women’s contemporary attitude. Her sexy stretch lace designs which have become her signature look was a big fashion rage in the United States.
Bisou Bisou is also on the cutting edge of fashion technology. The brand is among those which experiment with innovative new fabrics. It recently introduced genuine suede that can be washed and dried on the washing machine. Before its introduction, suede apparel was thought of as luxury items needing expensive dry cleaning. With washable suede, Bisou Bisou hopes to increase demand for suede fashion because of the unprecedented convenience created by washable suede material. Style, attitude and innovation set Bisou Bisou apart from other ready-to-wear brands which is why it is often featured in top fashion magazines like InStyle, Elle, Lucky, Madamoiselle and Marie Claire, among others. The brand is also the favorite of such Hollywood stars as Alyssa Milano, Jenni Garth, Jennifer Lopez, Mena Suvari, Racquel Welch and Salma Hayek. Bisou Bisou is available at Rustan’s Makati.
Bisou Bisou, which in French means "little kiss," reflects Bohbot’s vision of Paris street fashion. The clothes are for busy women with active work and a nightlife. These women are confident with their femininity and revel in body-conscious clothing that adapt well with both day and night activities.
Bisou Bisou’s success springs from being at the helm of fashion. Designer Bohbot travels extensively to gain inspiration and experience which she translates into diverse collections that reflect women’s contemporary attitude. Her sexy stretch lace designs which have become her signature look was a big fashion rage in the United States.
Bisou Bisou is also on the cutting edge of fashion technology. The brand is among those which experiment with innovative new fabrics. It recently introduced genuine suede that can be washed and dried on the washing machine. Before its introduction, suede apparel was thought of as luxury items needing expensive dry cleaning. With washable suede, Bisou Bisou hopes to increase demand for suede fashion because of the unprecedented convenience created by washable suede material. Style, attitude and innovation set Bisou Bisou apart from other ready-to-wear brands which is why it is often featured in top fashion magazines like InStyle, Elle, Lucky, Madamoiselle and Marie Claire, among others. The brand is also the favorite of such Hollywood stars as Alyssa Milano, Jenni Garth, Jennifer Lopez, Mena Suvari, Racquel Welch and Salma Hayek. Bisou Bisou is available at Rustan’s Makati.
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