It’s time for a fix

You’ve donned the clothes. You’ve munched on the sweet treats. You’ve seen the underwear fashion show. Now, experience a total makeover as only Bench can give you as it unveils its newest enterprise – the Fix Bench Salon.

Pundits have extolled the significance of the Fix Bench Salon, saying that it is the natural course to go since Bench has always been the ultimate fashion and lifestyle store.

Bench has tapped two of the country’s renowned names in the fields of hairstyling and makeup to train the salon’s staff. Hair and makeup artist Alex Carbonell and makeup maestro Juan Sarte III. The dynamic duo were tasked to offer guidance and professional expertise to the staff and are currently the salon’s resident creative learning directors.

Joining the creative tandem of Carbonell and Sarte is international hair maestro, Philip Ellis. A name to reckon with in the international hair designing industry, Ellis, who came all the way from New Zealand, personally oversaw the training of the salon staff. With his vibrant personality and know-how, Ellis taught the staff the art and science of hair designing.

Together with Carbonell and Sarte, Ellis completes the power triumvirate of the Fix Bench Salon.

The Fix Bench Salon, named after Bench’s best selling hair gel, is envisioned to give Bench aficionados the definitive Bench look. The salon is set to introduce to its fashionable denizens the very original and trendy Bench Cut.

Bench Cut, also known as the "Diether cut," is inspired by the mohawak haircut, with short sides and longer layers at the crown enough to create height and uneven texture. It is the very expression of what lifestyle in the third millennia is like – upbeat, carefree and exuberant. It is stylish yet fuss-free. It is elegant without being stiff. And it is one of those hairstyles you can sport anywhere in any given occasion.

The Fix Bench Salon’s other revolutionary hairstyles include the Twister, which gives you those fun curls; the Hippie, which is this generation’s hip version of the 70s-inspired haircut; the Modern Bob, which was given a new twist by having it layered; the Shag, which has inner layers and cuts to create kickouts and "flippy" ends.

Other exciting styles are the Unfixed, for a no-nonsense, no fuss, fresh out of bed look; the Spiked, which gives you room for easy styling; and of course, the eve popular Pixie haircut.

Haircut is priced at only P120.

And since Fix Bench Salon is not only about the hair, it offers its female patrons a variety of looks with its chic make-up – Glitter, Shimmer, Metal and Gloss.

The Fix Bench Salon is located at the 2nd level of Robinsons Place Ermita.

Other Fix Bench Salon branches will be opening soon at Glorietta IV Cinema Level, Robinsons Galleria, Robonsons Metroeast, Robinsons Starmill Pampanga, and The Podium Ortigas.