KUALA LUMPUR, Malaysia — AirAsia Digital, the digital arm of Capital A, announced its transformation into MOVE Digital (MOVE) in a strategic step to emphasize its commitment toward travel.
This rebranding marks a chapter in its next phase of growth through both its businesses, AirAsia Superapp and BigPay. MOVE’s travel platform business, AirAsia Superapp, will also undergo a brand refresh and change its name to “AirAsia Move” in the near future as part of the ongoing transformation.
In a recent press conference held in Kuala Lumpur, Malaysia attended by Philstar.com, AirAsia co-founder and CEO of Capital A, Tony Fernandes said that he will assume the role of Executive Chairman of MOVE. He will play a pivotal role in driving the close collaboration between both AirAsia Superapp (now airasia move) and BigPay to unlock the true potential and synergy of these digital businesses.
“The name MOVE signifies us better as the digital arm of Capital A, and reiterates our commitment to move people, ideas and innovation forward within the travel space. Imagine seamless access to travel and financial services on one single platform, with integrated financial features such as balance display, top-up and payments from BigPay and further strengthening the value proposition of AirAsia move as the travel app of choice,” Fernandes said.