Psy is Asiana Airline's honorary ambassador

MANILA, Philippines - He made waves last year when his music video “Gangnam Style” went viral and reached one billion views—the first to do so in YouTube’s history. And now Psy is reaching even greater heights after Asiana Airline’s (OZ) announced him as its new honorary ambassador.

The Korean pop star, born Jae-Sang Park, has been credited for boosting the popularity of Korean pop music in the global scale, likewise helping in widely promoting Korea as an international brand.

For one year, Asiana will fly Psy in top class seats to any Asiana destination worldwide. In turn, the pop star will support Asiana’s internal corporate events, PR and marketing projects, and through video shoots as Asiana’s honorary ambassador for social networking sites like Twitter and Facebook.

Asiana Airlines President and CEO Young-Doo Yoon welcomed Psy in a signing ceremony at the multi-awarded airline’s headquarters in Seoul.  Psy had been a special guest at Asiana’s donation turnover to UNICEF in New York last year, when the airline commemorated 7 billion won (USD 6.2 million) in donations throughout its Change for Good campaign.

“We hope that this honorary ambassador appointment of Psy can help Asiana contribute to K-POP’s growth and development, and further promote both Psy and Asiana’s brand,” said Mr. Yoon.

Psy stated, “I appreciate Asiana offering me top class seats on all the routes it operates, to support me to do the best I can whenever and wherever.   I will actively make a career all over the world this year.”

The Korean pop performer is so popular that he has been nominated to Time’s 2013 World’s 100 Most Influential People and his follow-up “Gentleman” already has more than 355 million views.

Asiana Airlines, which flies to destinations across Asia, Europe and North America, is also an official sponsor of talent producer and entertainment company YG Entertainment, and M-Live.  Both companies are leading the K-POP wave all over the world to enhance Korea’s national brand recognition.