Dragonair unveils comprehensive enhancements

MANILA, Philippines - Hong Kong-based airline Dragonair, a member of the Cathay Pacific Group, has its biggest series of major new product enhancements since 2005 that will see the introduction of new Business Class and Economy Class cabins, together with a brand-new in-flight entertainment system named Studio.

“These exciting new products are designed to make our passengers’ journeys even more relaxing and enjoyable,” said Dragonair chief executive officer Patrick Yeung during a recent media event that launched these enhancements.

“The in-flight facelift demonstrates our commitment to offer superior products and services to our passengers. The latest investment also underlines Dragonair’s commitment to long-term expansion and development,” Yeung added.

The new Business Class product is specifically designed around the needs of passengers flying within the region, greatly enhancing their ability to dine, work, rest and be entertained. It is the result of an intensive passenger-led design process that involved inputs from the airline’s Marco Polo Club members to refine comfort, versatility and function.

The principal feature of the new Business Class product is its seat enhancements: extensive recline, extended leg rest and innovative cradle motion, all to ensure passengers can rest in comfort.

“The whole new Business Class concept is aimed at making travelers feel that their every need is taken care of,” Yeung said.

Meanwhile, the new Economy Class product offers greatly improved living space compared to the existing Dragonair Economy Class, along with more personal storage space. The new seat features a cradle mechanism to enhance the level of comfort in the recline position.

Both new products adopt the same designs used by sister airline Cathay Pacific for its new Regional Business Class and new long-haul Economy Class products.

This, said Yeung, will create a more consistent and harmonious in-flight experience for passengers connecting between the two airlines through the Hong Kong hub.

The new Economy Class and Business Class products will also feature Studio, a wide-screen on-demand in-flight entertainment system shown on high-resolution touch-screen personal televisions — 12.1-inch in Business Class and 9-inch in Economy Class.

Studio offers passengers a wide range of exciting entertainment options through its extensive library, with more than 100 Hollywood blockbusters and popular Asian movies, 500-plus Western and Asian TV programs, 888 music CDs, 22 radio channels, and programs in nine languages.

“This is the first time that an entertainment library with audio and video on-demand has been made available on Dragonair flights, offering passengers a whole new in-flight entertainment experience,” Yeung said.

Along with the new seats and entertainment system, Dragonair passengers will also see new designs for the in-flight meal service ware in both Business Class and Economy beginning this month, complementing the new cabin elements to offer passengers a refreshed dining experience on regional flights.