Cebu Pacific renews partnership with WWF

MANILA, Philippines - Cebu Pacific (CEB), one of Asia’s most innovative airlines, has renewed its partnership with the World Wide Fund for Nature (WWF-Philippines) for its Bright Skies for Every Juan, a climate adaptation program to fight global warming.

Now a three-year commitment to the environment, CEB’s Bright Skies program gives passengers an opportunity to help protect not only Apo Reef but also the Tubbataha Reefs.

Passengers get the chance to help coastal communities residing close to the Apo and the Tubbataha reefs adapt to climate change by making donations as they book their CEB flights via www.cebupacificair.com.

CEB’s website estimates carbon emissions based on the distance of their flight, and guests can opt to donate an amount based on that estimate, to effectively offset their carbon emissions.

“Ever since the program was implemented in 2008, we have seen substantial results from our government partners and WWF-Philippines. We decided to continue our Bright Skies for Every Juan program until 2014 because we are committed to help coastal communities adapt to climate change, and encourage our guests to be responsible travelers,” said Lance Gokongwei, Cebu Pacific president and CEO.

Since the program started in 2008, donations to the Bright Skies program have amounted to over P17 million.

Proceeds have previously supported only the community-based climate adaptation project in Sablayan, Mindoro, the nearest coastal community to Apo Reef. 

From January 2010 to May this year, donations to the Bright Skies program helped conduct more than 300 patrol days, apprehend 15 violators, involve and engage 85 crewmembers of motorized fishing boats, file four criminal cases, and maintain the Apo Reef Natural Park.

Now, passengers’ donations to Bright Skies will support the Apo Reef and the Sablayan community, as well as the Tubbataha Reefs in Palawan and the Cagayancillo community.

The biggest coral reefs in the country will ultimately benefit from stronger conservation and rehabilitation efforts funded by CEB passenger donations.

“In the next three years, we are hoping to further expand our climate adaptation programs to more of the Philippines’ most productive coral reefs. We invite our passengers to take part in making a difference for the environment with Bright Skies for Every Juan,” Gokongwei said.

Join the fight against climate change, book flights online via www.cebupacificair.com and donate to the Bright Skies for Every Juan program.