Chinese travel mag awards DOT Beijing

MANILA, Philippines - For the fourth consecutive year, the Department of Tourism (DOT) office in Beijing won the “Best Destination Promotions” award for the Philippines.

The annual Destination Promotions award is given out by the editorial board of the China Travel Agent (CTA) Magazine based on the quantity, quality and effectiveness of tourism promotional activities undertaken during the year by national tourism organizations (NTOs).

The CTA Magazine enjoys a vast readership base, which includes 175,000 tour operators, airlines, NTOs and other trade members. Its online version has a loyal readership of about 50,000 people.         

Tourism Secretary Joseph Ace Durano commended the DOT Beijing team for their excellent work in finding opportunities to promote the country as a premiere travel destination to the Chinese market.

“DOT Beijing’s efforts to reach out to Chinese tourists through promotional materials as well as by disseminating good news about tourism developments in the country have given us more reasons to hope for a more robust tourist arrivals from China this year and in the upcoming years,” Durano said.

The finalists are screened by selected airlines and major tour wholesalers with whom the NTOs have worked with or who have benefited from their tourism activities.  

Other countries awarded the 2009 Destination Promotions award by CTA Magazine included Canada, Malaysia, Switzerland, Belgium, Germany, Holland, Australia, and Egypt.

Tourism Undersecretary Eduardo Jarque Jr. said the outstanding efforts of the DOT Beijing office and marketing team to promote the Philippines to the Chinese tourists are commendable. 

“They have not only bridged the gap in geographical distance but also the difference in language and culture to promote the Philippines as a choice destination to the huge China market,” he said.