For 8th Consecutive Year: Microtel ranks highest in overall guest satisfaction

MANILA, Philippines - Microtel soars high as it bags its eighth consecutive recognition as highest in overall guest satisfaction (under the budget hotels segment) in the J.D. Power and Associates 2009 North America Hotel Guest Satisfaction Index Study. 

The study measures guest satisfaction with seven key measures as indicators: reservations, check-in/checkout, guest rooms, food and beverage, hotel services, hotel facilities, and costs and fees.

Now on its 13th year, the study measures guest satisfaction across six hotel segments: luxury, upscale, mid-scale full service, mid-scale limited service, economy/budget, and extended stay. 

Despite the industry downturn, satisfaction in guest experience has continually increased as they seek for comfort and value. 

“Many hotel brands have successfully focused on guest satisfaction, despite steep rate discounts, staff declines, reductions in in-room amenities and a halt on renovations,” said Michael Drago, director for global hospitality and travel practice of J.D. Power and Associates. 

“These hoteliers know that providing extraordinary guest service in a consistent manner, in both good times and bad, is a recipe for continued success,” Drago added.

The 2009 North America Hotel Guest Satisfaction Index Study is based on responses gathered between June 2008 and June 2009 from more than 66,000 guests who stayed in a hotel between May 2008 and June 2009. 

J.D. Power and Associates, with headquarters in Westlake Village, California, is a global marketing information services company in key business sectors, including market research, forecasting, performance improvement, training, Web intelligence, and customer satisfaction. 

Microtel is an international chain of hotels under Wyndham Worldwide with 300-plus properties in the United States, Canada, Argentina, Honduras, Mexico, and the Philippines. 

In the Philippines, Microtels are located in key destinations such as Baguio, Batangas, Boracay, Mactan (Cebu), Cabanatuan (Nueva Ecija), Cavite, Davao, Palawan, and Tarlac. Soon to open is the Microtel in Mall of Asia. 

All Microtels in the Philippines are managed by Microtel Development Corp., the hospitality arm of the Phinma Group. 

For inquiries, call 02-899-7171 or 0917-888-1800 or visit www.microtelphilippines.com.