Samsung, shopping and beer-guzzling in Berlin
November 6, 2005 | 12:00am
Adecade ago, the name Samsung was almost unknown outside of South Korea. All that has changed. Today, Samsung Electronics Company is a global leader in telecommunications, semi-conductors, digital media, and digital convergence. It has approximately 113,000 employees in over 90 offices in 48 countries.
The corporation consists of five main business units. They are:
The telecommunication network business, which is the world’s third largest manufacturer of mobile phones and the leading producer of handsets.
The digital appliance business, which maintains a significant presence in households with appliances, such as microwave ovens, air conditioners, refrigerators, and other products for the home.
The LCD business continues its technological advancements with its initial development of a 40-inch LCD panel in 2001, 46-inch panel is 2002, 57-inch panel in 2003, and 82-inch panel in 2005.
The digital media business, which specializes in convergence technologies, is a leading developer and manufacturer of digital TVs, color monitors, DVD players, notebook PCs, printers, and portable entertainment devices.
The semiconductor business is the world’s largest producer of DRAMs, SRAMs and flash memory. In particular, Samsung has been the leader of DRAMs for 13 consecutive years and has maintained this status in the memory market through process technology.
At the recent IFA, the world’s largest consumer electronics trade fair held in Berlin, Germany, Samsung showcased a wide range of innovative new products that included its award-winning line up of TVs, both mobile and digital.
At the popular Hall 20, Samsung demonstrated its foresight in the global TV market with the development of the world’s largest TV, the 102-inch plasma panel, with its sleek, sophisticated, and simple yet uniquely thin, flat screen.
It also presented the exciting mobile TV technology that allows consumers to enjoy TV viewing anywhere through products such as notebook computers, PDAs, portable DVD players, mobile phones, and portable media players.
The company’s ability to continually raise the bar in digital TV development is further proven through its latest image enhancer, known as Digital Natural Image Engine, as well as 13-bit color reproduction that provides – are you ready for this? – 549 billion colors.
Various rankings and industry awards have recognized the organizations’ strong performance both in terms of product design and financial results. In July 2005, Samsung was ranked 39th among companies listed on the Fortune Global 500 making it the fourth establishment in the electronic and electric equipment sector and the highest ranked company in South Korea.
Samsung’s focus on design excellence has likewise been acclaimed a couple of months ago. The Industrial Designers Society of America presented Samsung Electronics with three Industrial Design Excellence Awards (IDEA). In August, the European Imaging and Sound Association (EISA) recognized three innovative products for their excellence in design and product concept. These awards are the most prestigious in the European video and audio industry. It underscores Samsung’s commitment to provide consumers with advanced technology, innovative design, and functional products in the digital era.
Samsung is fast becoming a global household name, certainly for a reason.
After the very successful two day high-tech trade fair, we embarked on a whole day city tour of historic Berlin. These are the highlights:
Traces of the 40-year long division between East and West Berlin are best illustrated in the remains of the Berlin Wall, which continuous to represent so many things to as many persons who visit it. It exists in various forms: as an admonishing memorial; as a colorful canvas of artistic fantasies and yearnings; and as a reconstructed border patrol. These reminders of a sad chapter in German history become more significant as more people grow up without any personal memory of the once divided city.
Along with the Berlin Wall Memorial at Bernauer Strasse is Checkpoint Charlie, the former border crossing that once divided Kreuzberg (West Berlin) from Mitte (East Berlin).
The Brandenburg Gate, Berlin’s most famous landmark, is over 200 years old. It is the only remaining city gate. Until 1989, it symbolized the division of the two Berlins from the rest of Germany. Today, it is a national symbol of unity.
The Berlin Cathedral is the largest Protestant church in Germany with the magnificent interiors looking more typical of a Catholic church.
A tour would not be complete without shopping. The largest five-storey department store on the European continent is more than a well-stocked shopping paradise called Kadewe, definitely a must-visit, must-shop destination.
The corporation consists of five main business units. They are:
The telecommunication network business, which is the world’s third largest manufacturer of mobile phones and the leading producer of handsets.
The digital appliance business, which maintains a significant presence in households with appliances, such as microwave ovens, air conditioners, refrigerators, and other products for the home.
The LCD business continues its technological advancements with its initial development of a 40-inch LCD panel in 2001, 46-inch panel is 2002, 57-inch panel in 2003, and 82-inch panel in 2005.
The digital media business, which specializes in convergence technologies, is a leading developer and manufacturer of digital TVs, color monitors, DVD players, notebook PCs, printers, and portable entertainment devices.
The semiconductor business is the world’s largest producer of DRAMs, SRAMs and flash memory. In particular, Samsung has been the leader of DRAMs for 13 consecutive years and has maintained this status in the memory market through process technology.
At the recent IFA, the world’s largest consumer electronics trade fair held in Berlin, Germany, Samsung showcased a wide range of innovative new products that included its award-winning line up of TVs, both mobile and digital.
At the popular Hall 20, Samsung demonstrated its foresight in the global TV market with the development of the world’s largest TV, the 102-inch plasma panel, with its sleek, sophisticated, and simple yet uniquely thin, flat screen.
It also presented the exciting mobile TV technology that allows consumers to enjoy TV viewing anywhere through products such as notebook computers, PDAs, portable DVD players, mobile phones, and portable media players.
The company’s ability to continually raise the bar in digital TV development is further proven through its latest image enhancer, known as Digital Natural Image Engine, as well as 13-bit color reproduction that provides – are you ready for this? – 549 billion colors.
Various rankings and industry awards have recognized the organizations’ strong performance both in terms of product design and financial results. In July 2005, Samsung was ranked 39th among companies listed on the Fortune Global 500 making it the fourth establishment in the electronic and electric equipment sector and the highest ranked company in South Korea.
Samsung’s focus on design excellence has likewise been acclaimed a couple of months ago. The Industrial Designers Society of America presented Samsung Electronics with three Industrial Design Excellence Awards (IDEA). In August, the European Imaging and Sound Association (EISA) recognized three innovative products for their excellence in design and product concept. These awards are the most prestigious in the European video and audio industry. It underscores Samsung’s commitment to provide consumers with advanced technology, innovative design, and functional products in the digital era.
Samsung is fast becoming a global household name, certainly for a reason.
After the very successful two day high-tech trade fair, we embarked on a whole day city tour of historic Berlin. These are the highlights:
Traces of the 40-year long division between East and West Berlin are best illustrated in the remains of the Berlin Wall, which continuous to represent so many things to as many persons who visit it. It exists in various forms: as an admonishing memorial; as a colorful canvas of artistic fantasies and yearnings; and as a reconstructed border patrol. These reminders of a sad chapter in German history become more significant as more people grow up without any personal memory of the once divided city.
Along with the Berlin Wall Memorial at Bernauer Strasse is Checkpoint Charlie, the former border crossing that once divided Kreuzberg (West Berlin) from Mitte (East Berlin).
The Brandenburg Gate, Berlin’s most famous landmark, is over 200 years old. It is the only remaining city gate. Until 1989, it symbolized the division of the two Berlins from the rest of Germany. Today, it is a national symbol of unity.
The Berlin Cathedral is the largest Protestant church in Germany with the magnificent interiors looking more typical of a Catholic church.
A tour would not be complete without shopping. The largest five-storey department store on the European continent is more than a well-stocked shopping paradise called Kadewe, definitely a must-visit, must-shop destination.
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