100 years of Coca-Cola art

MANILA, Philippines - As Coca-Cola celebrates 100 years of its signature contour bottle, Filipinos will have the pleasure of experiencing a multi-sensory journey highlighting artworks and installations based around this iconic bottle design.

A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground — that was the brief for the creation of the Coca-Cola bottle, which turns 100 years young this year. To mark this milestone, The Coca-Cola Company is celebrating with a yearlong campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell, and Peter Blake.

Born on Nov. 16, 1915, the Coca-Cola bottle was the creation of the Root Glass Company in Terre Haute, Indiana. With its unmistakable curves and distinctive contour, the bottle has become a global icon, inspiring a century’s worth of signature moments in film, social history, design, and the fine arts.

“Since its creation in 1915, the Coca-Cola bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for our business today,” said Coca-Cola Company chief marketing officer Marcos de Quinto. “The campaign, which will be executed in over 130 countries, is our invitation to consumers around the world to share in the specialness of an ice-cold Coca-Cola.”

Part of the campaign is a traveling art exhibition, “The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years,” which will take consumers on a unique, multi-sensory journey featuring an array of bottle-themed art, historical artifacts and interactive experiences which showcase the Coca-Cola container’s role in art and popular culture. It will also feature the new Coca-Cola anthem, Nobody Like You, performed by Canadian singer/songwriter Francesco Yates. The exhibition will visit more than 15 countries and travel 62,000 miles around the world in 2015.

The Philippines will be home to The Coca-Cola Bottle Art Tour from Oct. 2 to 4, at the Bonifacio High Street Central, Taguig City.

Get a chance to visit this multi-sensory exhibit and experience Coca-Cola like never before. You can win tickets to the tour by designing your own Coke bottle — through graphic design, sketching, designing an actual Coke bottle, or by simply taking a beautiful photo of it.

Don’t miss this opportunity, which comes only once in 100 years.

For more details on The Coca-Cola Bottle Art Tour, check out http://www.coca-cola.com.ph/en/BottleArtTour/ or visit the Coca-Cola Philippines Facebook, Twitter or Instagram page.