MANILA, Philippines - Known for its strong stance on making a mark in the world, Globe Telecom’s broadband brand Tattoo continues to offer blazing speeds and reliable connections, equipping customers with the right tools to conquer their own social media space, with some even taking it even further.
With the brave, the witty and the bold standing out, Tattoo stood witness to the evolution of social media. From creative photos and videos down to socially relevant online movements, social media has gotten bigger, with its influence felt even on ground — hence, the Tatt Awards. The annual Tatt Awards took shape with only one solid goal — recognizing greatness online.
From the online mavericks to the digital rock stars, Tatt Awards continues to celebrate people whose presence on social media continues to move and influence the majority despite the medium’s constant change.
As Tatt Awards reaches its 4th year, the unexpected becomes the undefeated. Being the foremost award-giving body in social media, Tatt Awards 2014 will recognize the masters of reinvention — those who have adapted to the medium, and have flourished with it, remaining relevant across generations. Tatt Awards also takes it up a notch, aiming to reach an international audience through its strong partnerships with worldwide digital outlets and special categories that will be awarded to international personalities.
Starting July 1 until July 11, anyone with a Facebook or Twitter account will be able to nominate groups or individuals in 11 different categories: The One; Trending Twitter Phenom of the Year; Youtube Phenom of the Year; Instagram Phenom of the Year; Best Social Media Movement Award; Best Digital Music Artist Presented by Spotify; Best Style Blog/MicroBlog Award; Best Fitness Blog/MicroBlog Award; Best Tech Blog/MicroBlog Award; Best Podcast Award and Best Lifestyle Blog/MicroBlog Award.
The process of nomination, deliberation, and public voting will be led by a select group of individuals called the Tatt Council, made up of personalities from different backgrounds and expertise. Some of this year’s Tatt Council are VP for Globe Platinum Dong Ronquillo, music advocate Jim Paredes, multimedia host Bianca Gonzalez, award-winning director Erik Matti, and youngest public servant Pie Alvarez.
The Tatt council will be shortlisting the nominees down to five finalists per category through the following criteria: content quality (20 percent), social media impact (20 percent), and relevance to the specific category (10 percent). The remaining 50 percent will then be decided through public voting.
Screening of nominations will be from July 10, 2014 leading to the announcement of the finalists on July 15. Public voting will then be open starting July 15, to Aug. 3. After the tallying of votes, the winners of Tatt Awards 2014 will be revealed on Aug. 8.
Winners of the major categories of Tatt Awards 2014 will receive a cash prize of P100,000 and special awards will receive P50,000.
CATEGORIES THE ONE
This recognizes the masters of reinvention who not only adapted to new media, but succeeded in it as well. These are people whose creativity, unique voice and understanding of their medium enabled them to reinvent themselves yet remain bastions of their unique POV, subsequently becoming arbiters of online cool and enabling them to stand tall amid the clutter and ever-changing social media tide, allowing them to cross over between mainstream and digital platforms and vice versa.
Trending Twitter Phenom of the Year
The most influential trendsetter on Twitter that moved people either with humor, opinion, or witty one-liners — all in 140 characters. This person is ahead of the pack in terms of Twitter popularity and content. The person should have a Twitter account which started one or more trending topics between May 1, 2012 and April 30, 2013.
Youtube Phenom of the Year
Moving pictures do not just speak a thousand words, they speak millions. This award is for the most influential video maker (individual or group) who shook the Pinoy Youtube space with his creations, ignited thoughts, and entertained people online. The person can have one video or a collection of videos on Youtube with original content.
Instagram Phenom of the Year
This award is for that person or group that harnessed a community of Instagram followers and likers to appreciate his very own art gallery of images online. Filtered or not, his images have inspired and influenced many to share more of their lives — in pictures, real-time.
Best Social Media Movement Award
This award goes to a social media account owner or group who launched an online movement working to improve the state of a societal cause in the Philippines. This person or group invested time and effort for the betterment of other people’s lives. This award may be categorized under Environment, Cultural and Education. The nominees can have a photo/video/audio channel, a blog, a Facebook page/app or a Twitter account on these three types of advocacies.
Best Digital Music Artist Presented by Spotify
This is for musical bands and indie artists who fought hard to claim their space in the hearts of the Filipino audience who accept that web time is better than airtime. They created, shared, and now they lead people’s hearts through music online. The person can be part of a group or a solo artist. The songs can be in any length and format, cover or original.
Best Style Blog/MicroBlog Award
This is for that one person that not only reviewed fashion on his blog and/or microblog but also set trends that everyone followed and loved. This covers all Philippine fashion niches like clothes, events, and personalities. S/he may engage in any blog/microblog platform (Blogger, Wordpress, Tumblr, Instagram, Lookbook etc.) to showcase his/her stylish posts.
Best Fitness Blog/MicroBlog Award
Calling all sports fans, athletes, sports instructors or sports journalists — anyone who has the knack for sports, health and fitness is eligible. As long as you talk mostly about sports, health, and fitness in any blog or microblog you have. The channel can be about any sport or all of them! It can even be an instructional blog about the activity or just a commentary about games. If your content knocks out all the others, then you are the champ!
Best Tech Blog/MicroBlog Award
Informed, in tune and in check with the latest in tech, this person does not only present us with access to the latest in trends, but also the backstage of the fast-paced world of e-knowledge. From groundbreaking gear to life-changing technology, this netizen is always in on the action. S/he is always in the forefront of all things tech-related in the Philippines.
Best Podcast Award
Informed, in the know, and always ready to talk about the latest topics relevant to their field, this group/person not only presents us with access to the latest trends and ideas that would help shape our online society, but also the shares opinions that not only make us think, but also engage us to participate in the conversation.
Best Lifestyle
Blog/MicroBlog Award
A journey of a thousand miles begins with a single step. And the first step to get this year’s Lifestyle Blog/Microblog Award is that this blogger has to have a good reputation in the sphere of food, travel, and photography blogging. His or her blog/microblog should have a good mix of cool photos and write-ups so engaging that it can encourage a whole town to have a different lifestyle experience.
Supreme Trendsetter of the Year Award
The Philippine Star’s Supreme section covers the best in social media, pop culture, and trends. The Supreme Trendsetter of the Year Award goes to the person who has used social media to make a supreme impact on the pop culture landscape.