Breaking the waves

MANILA, Philippines - Taking a look at the Stokedinc brand’s 2013 summer collection, it’s no surprise that it carries the same appeal and calibre of any brand found on the global stage. From the boardshorts to the bikinis, the line looks more than capable to do battle in the barreling waves of Siargao to the whitesand catwalks of Boracay.   

“The Stokedinc 4-Way Stoked Stretch Boardshorts are made of the same exact advanced fabric technology you see on surfers like Kelly Slater and Gabriel Medina,” reveals Mumph Ruiz, Stokedinc’s creative director. 

“They’re meant to be light as a feather yet handle the aggression of cutbacks, aerials, and wipeouts. They’re pretty high-tech. The Stoked Girls Bikinis can take on the same challenges as well. We’ve kept in mind that our Stoked Girls showcase that modern active woman filled with a positive attitude, a sense of adventure, and youthful energy.”

Shifting from trader to builder is yet again an exciting and genre-defining move in which the Stokedinc family has become known.

They’ve kept their journey and story exciting by always having something imaginative up their sleeve. Amid the changes, the company continues to evangelize living a healthy, adventurous, and fun lifestyle. They simply celebrate love of the water, from rivers and lakes to seas and oceans. The response has been epic. And they continue to inspire many.

“From Stokedinc boardshorts to bikinis, from tech tanks to tees, we’ve injected a design ethos that not only celebrates action sports but also reflects the fashion-forward mentalities of the lifestyle,” says JV.

“We want broad market appeal. So you’ll find the greens of nature, the blues of the ocean, and our trademark Stoked color, orange, not generally seen in nature, just because feeling Stoked is a bit out of this world,” laughs JV. “Simply put, we want you to look cool from the ocean and the seashore to the sidewalk cafe and the shopping mall.”

“You can find our Stokedinc 2013 summer collection at all your Stokedinc shops,” says JV. “But we’ve also developed our Stokedinc concept stores at Mall of Asia and SM Cebu that are exclusive temples to the Stoked brand. We have many more of those along the way.” 

And with that, the Stoked story breaks open new chapters...yet again.

Stokedinc. A revolution in evolution.