Taylor Swift likes Keds
MANILA, Philippines - Keds, the American lifestyle brand, has announced a multi-year partnership with six-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift. Keds has aligned with Swift, because she embodies the brand’s spirit, style and sensibility.
I’m so excited to be partnering with Keds, said Swift. I’ve been a fan of Keds for years because they have two of my favorite elements of great style which are classic and effortless. As part of the partnership, limited edition red Champions — the most iconic Keds®sneaker style — will be launched this month, commemorating the release of Swift’s latest album, “Red.”
“Taylor has become an inspiration to millions and a shining example of what can happen when you set your mind to something,” said Keds brand president Rick Blackshaw. “Keds resonates with bold, unique girls who are brave enough to be themselves. This understanding is the most important thing we share with our fans, and we’re committed to helping girls everywhere look great but feel even better.”
Swift will be featured in Keds multimedia campaign, which aims to encourage young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest.
“The Keds team has amazing plans for the brand in 2013,” said Gregg Ribatt, president and CEO, Performance & Lifestyle Group, which includes Keds. “We’re thrilled that Taylor is a part of this exciting time.”
Keds is available at the Keds Concept Store at Robinsons Magnolia, HideOut at Greenbelt 5, Complex Lifestyle Store at Eastwood Mall, Alabang Town Center, Festival Mall and Ayala Center Cebu, all Shoe Salon outlets, and major department stores.
