MANILA, Philippines - Olay invites women to live on the lighter side of life this summer as the brand launches the new Olay Natural White Healthy Fairness Bar. It contains the same Vitamin C technology used in Olay Natural White facial creams to reveal your skin’s fairness all over.
Held at SM Makati, the event called for women to step into the spotlight and flaunt their evenly fair skin with confidence so they can “Live on the lighter side of life.” The newly launched Olay campaign is about helping women achieve the even fairness all over they desire, and in the process gain a newfound confidence to enable them to pursue new opportunities and enjoy the good life.
On The Light Side
Living on the lighter side of life is often about experiencing life to the fullest — from getting VIP access to the hottest clubs in town and enjoying exclusive privileges, to having a personal style or the confidence to stand out in a crowd no matter where you go this summer.
What better way to learn about living on the lighter side of life than to bring together fashion, photography and lifestyle insiders to share their expert tips and secrets on gaining access and opportunities. Guests got the inside scoop from experts like TV host, entrepreneur, eventologist and lifestyle icon Tim Yap, celebrity fashion stylist and columnist Ana Kalaw, and one of the country’s top photographers Pat Dy.
In addition to Olay’s insider tips and secrets, Olay Natural White Bar also makes the VIP lifestyle possible by providing exclusive opportunities through the Limited Edition Olay Natural White Enjoy card. The Limited Edition Olay Natural White Enjoy Card contains vouchers, discounts and other offers worth over P250,000 and VIP perks courtesy of Olay’s trendy partners Watsons, Opus and Republiq.
Starting April 11, anyone who buys P1,500 worth of Olay products including four 90 g. Olay Natural White Healthy Fairness Bars at any Watsons branch can present the receipt to Olay counters to get the limited edition card – for free! The Olay Natural White Enjoy card is exclusively available at Watsons as long as supplies last, and redemption of this special gift from Olay and Enjoy is only at selected Watsons branches (visit facebook.com/OlayPhilippines for more information).
The highlight of the event was the revelation of its newest brand ambassador Kim Chiu. As one of the most sought-after young celebrities, Kim is no stranger to the spotlight. She shared how having self-confidence in a very competitive showbiz industry allows her to live on the lighter side of life despite a very busy schedule. Encouraging other women to join her, Kim says, “Summer is the season for sun, fun and adventures, that’s why it’s the perfect time to kick your dark old habits, reveal your skin’s fairness all over, and start living on the lighter side of life.”
Like the brand on Facebook.com/OlayPhilippines to find out more about the product and the Limited Edition Olay Natural White Enjoy card.