DIY with Nokia Ovi App Wizard

MANILA, Philippines - Minutes into the question-and-answer portion and someone shoots the elephant in the room. “How about a porn app?” asked the very curious gentleman.

“Sorry but porn is not allowed,” said a representative from Nokia. Unfortunately, porn is a no-no. But for everything else, Nokia’s Ovi Store is a stone’s throw away from limitless.

The Nokia Ovi Store launched in May 2009 with thousands of apps created by publishers from over 90 countries. “The Ovi Store is an easy and fun resource for apps, games, and more for your Nokia device. It is filled with relevant content for consumers based on their mobile device, their interests and their needs, bringing a new generation of media services to the fingertips of millions of people around the world,” said Benoit Nalin, general manager, Nokia Philippines.

“The content of the Ovi Store ranges from applications, games and videos to widgets, podcasts, location-based applications and personalization content for Nokia devices — all to make your mobile experience richer and more interactive.”

1.7M and Counting

Already receiving 1.7M global downloads a day (and counting!), with 70% of downloads being apps, the Ovi Store also allows you to make your own app via the Ovi App Wizard. In minutes, Ovi App Wizard beta converts RSS and Atom feeds for video, audio, text and images feeds into apps compatible with nearly every device that supports Ovi Store.

Local brands such as MunchPunch, Fully Booked, Clickthecity, Greenbelt, and UAAP powered by ABS-CBN have launched their own mobile apps in the Ovi Store, providing Nokia users with fresh and useful information on restaurants and reviews, promos, literary facts and figures, shopping finds, and game scores.

The local brands attest to the ease of app creation. It takes an average of a month and a half to create an app. While app creation seems intimidating, it was as easy as logging into www.publish.ovi.com and getting started.

With the online web content publishing tool, it requires no programming knowledge. And it’s the ideal technology for publishers seeking to introduce or extend their brand—free, easy, and the fastest way to create an App for the Ovi Store.

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To visit the Ovi Store, log on to www.store.ovi.com. For the Ovi Wizard, http://www.ovi.com/appwizard.