Reclaiming the street with originality

MANILA, Philippines - Originality thrives on street culture, where freedom reigns, at least in terms of style. This year, Adidas Originals invites you to its neighborhood to come out and play — where originality lives. Its street party campaign is a call to action, an invitation to reclaim the street to celebrate the raw spirit of creativity and originality. As a shoutout to this, Adidas Originals threw a massive street party last week at Venice Piazza Mall open park in Mckinley Hill to flaunt their roots and gather the new artists, athletes, musicians, creative movers and shakers that rock the brand.

At the Adidas Originals street party in Manila, originality came to life. It was a night of playing in the streets in the truest sense: Marching with Star Wars troopers, dancing to beatboxers, doodling with painters, participating in foosball competitions, and cheering on the skate crew performers in the massive street-level party. What’s more, amazing party loots, including Adidas Originals x Sennheiser DJ headphones, 60 Years Diamond Studded Superstars, limited-edition DMC Autographed Superstars, and 10-inch, limited-edition Adidas Originals Trexi Toys, were awarded to lucky revelers.

This sense of play continues in the Adidas Originals theme throughout 2010 as Adidas highlights collections that reflect what makes Adidas Originals truly unique: a diverse mix of styles and stories, collaborations, and creativity. From foosball lifestyle products that herald the 2010 FIFA World Cup to fine Japanese streetwear design in the OT-Tech range, from iconic collaborations with French grafitti artist Fafi, cinema icon Star Wars, and cool ride Vespa to customizable product lines styled and restyled by you, the creative innovator, Adidas celebrates true originality.