Swatch honors the sexiest action hero of your life: Mom
Flashwheel: We love the futuristic design of the Flashwheel, with its transparent matte blue strap, black dial, and neon blue and yellow print index.
Swatch celebrates Mother’s Day with a sweet pop-up display: a four-tier cake, adorned with carnation pink icing, and laced with blushing flowers made especially for Mom. You can find the magnanimous pastry sitting proudly in the middle of the fashion boutique store Univers, a celebrated retail store found at One Rockwell, carrying a curated collection of high fashion design labels from across the globe.
In this pop-up, the brand presents their special timepiece unique for this occasion, the Swatch Primevere — a feminine and floral watch embellished with fresh blooms and a bright rose dial. The piece comes packaged in a cupcake-shaped box — so adorable and delectable and sure to make mom gush. The pop-up also features a handpicked collection of other watches in various hues of white, salmon and coral red.
You can also get a chance to win the Primevere piece until today, May14, when you visit the Swatch shop at Glorietta, Megamall, and TriNoma from 2-6 p.m. All you have to do is register, “like” the Swatch Facebook page (facebook.com/SwatchPH), and spin their wheel for a chance to win the watch, among other prizes.
If your mom is not exactly a flower person, maybe other designs from the Swatch summer collection will befit her personality. Their seasonal theme Action Heroes, after all, perfectly encapsulates the strongest qualities every mom has: their sheer valor and selflessness when it comes to their family. In their 24 different models, choose from their effortlessly stylish designs, all of which celebrate the memorable summer days of womanhood: of pool parties, lounging around, and fearless femininity.
