MANILA, Philippines - The Hedgren Style Fair is an annual event that started three years ago. It was held recently at the SM Mall of Asia Main Atrium. Hedgren, a Belgian brand renowned for its excellent quality, practical design and modern aesthetics, is the perfect partner for individuals with a fun and dynamic lifestyle.
Hedgren has also held numerous Style Clinics where participants were treated to expert advice from celebrated professionals in the fields of style and image enhancement. Top fashion stylists, bloggers, media personalities and partners have all taken part in this much talked about affair, making it bigger and better than ever.
This year, Hedgren enlisted the help of the country’s top fashion school, the Raffles Design Institute Manila (RDI), to launch the #LOTD (Look Of The Day) Project. Bags, once considered as just an accessory, have now become an essential part of a person’s everyday style. Chosen students and alumni of RDI were tasked to come up with different stylish looks using Hedgren bags. The top 3 #LOTD entries will be featured in a fashion editorial.
At the Style Fair, guests started off with the Hedgren “Walk to Style” which featured different style stations (Skincare, Hair and Make-up, Styling, Personality Development, and Financial). Top lifestyle experts and industry leaders were invited to give their secrets on how to best achieve total style. The Hedgren station showcased a number of bags that are popular not just in the Philippines but in Europe and the United States as well. The Hedgren Style Fair showcased the high points of the event before rolling out a fashion show. The top 3 #LOTD collaborations were also revealed.
This Style Fair 2015 was presented by Hedgren and the Primer Group of Companies, in cooperation with SM Mall of Asia, Philippine National Bank, and The Travel Club. Event partners include Fitflop, Bratpack, Creations by Lourd Ramos, Muse by Gianne, Maquiallage Professional School of Make up Artistry, Skin Philisophie, Sledgers, and the Raffles Design Institute Manila. Hedgren would also like to thank for the support from the following media partners: Lifestyle Network, Cross Over (106.7), Business Mirror, Business World, The Philippine Star, Manila Bulletin, Metro Magazine, 2.0 Magazine, Travelife, Business + Class Magazine, GIST.ph, Spot.ph, & Circuit magazine.
Hedgren Bags are available at the Hedgren Store SM Megamall Fashion Hall, SM City Clark, SM City North Edsa and SM City Cebu, The Travel Club, Bratpack, Ladybag and selected Department Stores nationwide. Hedgren will open soon at Uptown Place Mall and SM City Seaside Cebu.