NBS Recommends Leadership Learnings

#Girlboss

By Sophia Amoruso

P375

MANILA, Philippines - Sophia Amoruso, who spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels, is now the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.

Fast forward: How women can achieve power and purpose

By  Mellane Verveer and Kim K. Azzarelli

P759

Important conversations about leaning in, work/life balance and empowering women and girls around the world have energized a generation of women. Fast Forward, by two women leaders whose experience spans corporate America, public service, and global diplomacy, takes the next step. Through interviews with a network of more than seventy trailblazing women, Fast Forward shows women how to accelerate their growing economic power and combine it with purpose to find both success and meaning in their lives.

Presentation advantage: How to inform and persuade any audience

By Kory Kogon, Dr. Breck England, Julie Schmidt

P795

In Presentation Advantage, FranklinCovey outlines its “Connect Model,” the mental model that allows you to connect with the message, yourself, and the audience during any presentation by: structuring relevant and purpose-driven messages; understanding how our brains best synthesize and remember key information; using visuals to inspire instead of torture your audience; and aligning your message, body language, and tone of voice for a powerful delivery

The global code: How a new culture of universal values is reshaping business and marketing

By Clotaire Rapaille

P1,245

For decades, Clotaire Rapaille’s work focused on how people’s relationships with the most important concepts in their lives — love, health, and money, for instance — are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a “global unconscious,” or core values and feelings that are consistent worldwide — the result of our constant interconnectedness. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.

Contagious: Why things catch on

By Jonah Berger

P995

Contagious combines groundbreaking research with powerful stories. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread — for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.