Fujifilm’s Instax Mini Hello Kitty camera puts fun into taking photos

MANILA, Philippines - The Instax Mini Hello Kitty camera is both eye-candy and a conversation piece. It combines the best features of the classic Instax Mini 8 camera like the cute and compact body design with the bright and vibrant appeal of the iconic Japanese cartoon character.

Hello Kitty needs no introduction to kids who grew up from the ‘70s to the ‘90s. It continues to attract a following among the millennials. A fictional character originated by the Japanese company Sanrio, the white Japanese Bobtail with the signature red bow first appeared on a purse in Japan in 1975, and was brought to the United States in 1976. By 2010, Sanrio had groomed Hello Kitty into a global marketing phenomenon worth $5 billion a year.

Capture fun and happy memories with the Instax Mini Hello Kitty camera, which comes in a package that includes the following limited-edition items: shoulder strap, stickers, and Hello Kitty Instax Mini film.

Easy to use, the Instax Mini Hello Kitty camera automatically determines the best brightness for taking pictures and informs you of the best suitable setting by lighting the corresponding lamp. It can be achieved by turning the brightness adjustment dial to the position (mark) of the lit lamp.

If you want instant pictures with a softer glow, set the brightness adjustment dial to the high-key mode mark. For selfie lovers, the Instax Mini Hello Kitty camera is equipped with a mirror to help you in taking perfect self-portraits.

For photography buffs, the camera allows you to take sharper, sleeker snaps and obtain an enlarged image of diminutive subjects ranging from flowers and other small articles by using the close-up lens.

The Instax Mini Hello Kitty is available at the Wonder Photo Shop-Tokyo at Ayala-UP Town Center and other Fujifilm authorized retailers.

For information, visit www.instax.ph/dealers/.