MANILA, Philippines - Local retail brands Bench and Bench Body are constantly on the lookout for fresh faces that embody the core, essence, and personality of the brands. A proudly Pinoy brand with a global following, Bench is all about achieving the balance between form and function. When picking an endorser, the same goal applies: He or she shouldn’t only be someone who has a sexy figure but also an aspirational and inspirational image that consumers can look up to, be it career- or fashion-wise.
Hoop hottie Eric Lee Sandrin is one such individual. Also known as Lee Seung-Jun, this American-born South Korean basketball star rose from the ranks and has worked hard to be at the top of his game. His being the future face of SoKor basketball makes him a fitting ambassador for a brand that is always fashion forward, and finds stylish ways to make them accessible—not to mention, all that training has obviously paid off, what with a toned body sure to make people stop and stare.
Last December, Bench launched Eric as the latest addition to their growing number of elite ambassadors through an eye-catching billboard along EDSA. Wearing only a pair of Bench colored jeggings, Eric showed off a hot bod that looked even hotter with his tattoos.
And with the 2014 FIBA Basketball World Cup looming, Filipinos will once again see Eric in action, albeit against the home team. Basketball action in Spain for 2014 will be very interesting to watch as the heated rivalry between Eric’s Korean national team and the Filipino’s own Gilas team begins anew.
Now that Eric is part of the Bench family, it will be fun to see what plans the company has for the Korean B-ball Star, what kind of ad campaigns he’s going to be in and, of course, when they plan to bring him to the Philippines for the swooning female (and even male!) fans.
Visit a Bench store nearest you or check www.benchtm.com for updates.