BonChon Chicken opens second Cebu store in SM Cebu

MANILA, Philippines - In less than a year after opening its first branch in Cebu, BonChon Chicken welcomed its second store in the city — at the lower ground floor of the Main Mall of SM Cebu — to better serve the still-growing number of Cebuanos eager to try its world-famous crispy chicken secret.

BonChon, which means “original village” in Korean, is the crispy chicken sensation raved about globally. It serves Korean fried chicken that’s super crispy yet light and not greasy, with hot moist juicy meat, and sauced with its addicting soy garlic or spicy glaze.

From its original home in Seoul, BonChon opened branches in New York where its crispy chicken secret earned major media and industry accolades, as well as raves from discriminate diners. Its similar success in other US cities such San Francisco, Boston, Virginia, and New Jersey set the stage for the restaurant chain’s international expansion in Bangkok, Manila, Jakarta, Singapore — and later on in key Philippine cities such as Cebu, Cavite and Davao.

Now with close to 60 stores in the Philippines at barely three years of operations, the company is well on its way of realizing its vision of having BonChon in every key city in the country.

The company is steadfastly committed to serve fresh, innovative food at reasonable prices, delivering much value to its growing cult of cusotmers without any shortcuts.

“We are happy that Cebu is enjoying the full range of our menu. Business results have surpassed our expectations. We are thanking the city for the warm welcome by opening our second store so quickly, ensuring that we are able to serve more Cebuanos the same crispy chicken secret that has made its mark in the international market,” says Scott Tan, managing director, BonChon Chicken Philippines.

Steven Yu of Avalon Scion Food Corporation, the Cebu franchise partner of the global brand, says, “By opening the BonChon SM City Cebu branch, we are giving the very global Cebuano more access to the crispy chicken secret the world craves for. This supports our driving vision of developing Cebu as a premier international destination. With the Cebu market’s consistently enthusiastic acceptance of BonChon, we will definitely not stop here. We are looking forward to opening more branches in other equally great locations in the metropolis.”

Visit BonChon Chicken at Ayala Center Cebu, The Terraces and SM Cebu.

For delivery, call (032) 266-0488 or visit www.boncon.com.ph for information.